Showing posts with label NOT NOT FUN. Show all posts
Showing posts with label NOT NOT FUN. Show all posts

Saturday, May 16, 2026

Fuck Art, Let's Dance / Fuck Dance, Let's Art

 (a talk I gave at Harvard in 2012 at a conference on Art + Rock) 


“When 'art' walks through the door, it's got 15 suitcases full of very smelly washing (ideas of 'geniuses', 'creativity', 'individualism', and the rest of it)...which as far as we're concerned is the kind of crap that just clutters up your back garden, and gets in the way when you want to go out…. There is an art-based conversation that is swamping our neighbourhood, right? It's detrimental to our practice…. [It’s] high-culturally derived hogwash, and it's dragging us down… Half the groups that are around at the moment are ex-art-college groups… You are on board a sinking ship--you're one hulk of a rotting carcass, whose language...y'know... don't chuck it over us, chum, because it's redolent of all things tedious, repressive and slimy.”

- art school graduate Green Gartside, speaking to the art journal Primary Sources on the International Performing Arts, 1979

"Iggy pretty much changed my life. I saw him in 1969, when I had been fooling around a bit with electronic music, but I was still basically a visual artist....  Out walks this androgynous figure, no shirt on, muscled. He was walking out telling everybody to go fuck themselves and he had this look in his eye, and this amazing body. It kicked into “I Wanna Be Your Dog,” then “1969,” and suddenly Iggy’s flying into the audience. Then he’s back onstage and cutting himself up with drumsticks and bleeding. The bass player is humping the guitar player with his bass. The whole set lasted 20 minutes maybe. Usually at rock shows they put on some rock’n’roll between the bands’ sets, but right after the the Stooges finished, whoever was in the sound booth put on one of Bach’s Brandenburg Concertos. It was perfect, because what we had just seen was great art, and the person in the booth understood that.... I realized that, as a [visual] artist, I could either carry on down this road and be dishonest, or I had to make some moves. Whatever I was doing as an artist was insignificant at this point. That’s what got me moving in the direction of the music thing more intensely—because it was a vehicle for doing something more environmental than painting."

- Alan Vega, painter / light-sculptor and member of a New York artists collective


Lester Bangs, in conversation with Jim De Rogatis, 1982

LB: "Rolling Stone's Jon Landau was saying things at the time like every Glenn Campbell album, every Jerry Vale album, every Helen Reddy album, every Ann Murray album was a distinct piece of art which should not be looked at as a piece of product.

JdR: That's definitely against your theory, right? Rock is not art.

LB: Oh, I don't know. I double back on myself so much. There's the trash aesthetic and all that. The way I've written about the Velvet Underground and Van Morrison, of course it's art.


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

 

Rock has never quite made its mind up about "art"

Is the status of “art” something to aspire towards, to claim and to seize in defiance of those who would judge rock’n’roll as so low it's beneath consideration?

Or is "art" precisely, for those same reasons, something to recoil from --  should the onset of artiness be feared as the point at which a vital lowliness begins to fade,  the confinement or castration of an energy that is properly plebeian, out in the world in a radically democratic way?

In the rock’n’roll world, art often has negative connotations –  suggestive a deficit of the visceral, effete conceptualism, dry detachment --   it suggests institutionalization, politeness...

Acceptance is equated with acceptability

Art is improving, it’s associated with education - whereas rock’n’roll should be closer to truancy, delinquency, the un-edifying.

In “What A Waste”, Ian Dury lists all the socially valuable careers he could have pursued but instead he chose to be a singer in a band, the Blockheads: “what a waste what a waste... rock’n’roll don’t mind” – 

Yet Ian Dury studied at the Royal Court of Art, actually taught at various art colleges...


He’s just one of numerous  literally art-schooled people in rock who’ve acted out an ambivalence towards art – John Lennon, Pete Townsend are others who have done many arty, pretentious things with rock, but also have at other times argued that the art discourse contaminates rock, weakens it, makes it pompous, addles it with self-consciousness

This distrust of art can be traced far back in the history of rock – almost to the moment  at which rock acquired self-consciousness and aspired to being art.

There was a point at which rock’n’roll shed the “‘n roll” -  people now talked of rock –and Dury and Lennon would come to see this shift as a tragic development.

Dury was obsessed with 50s rock’n’roll, worshipped Gene Vincent, hated hippies --– Lennon was totally the long haired hippy and then he decided psychedelia had been a huge mistake – he would  revert back to rock’n’roll, a stylized recreation of 50s music in its purity and innocence.

The lost or shed "n’roll" signified a teenage orientation, as lack of adult sophistication lyrically and musically,

It refers back to when rock’n’roll in the Fifties sense was at once rawer and more showbiz --  the pre-Beatles rock’n’rollers carried themselves on TV and radio in a well-behaved way, said “sir” to the hosts, whereas Lennon was ironic, informal, surly – a bohemian, 

As raw and rootsy as early rock’n’roll was, it was still largely entwined in the discourse of showbiz -- as the career of Elvis shows, the rebels collapse very rapidly into middle of the road entertainment.

Your typical 50s rock’n’roller didn’t see himself as an Artist but as an Artiste. The 'e' on the end is very significant. They saw themselves as entertainers, the groups wore stage outfits. Few of them were artistically autonomous in the way the Sixties rock era artists became: mostly they didn't write their own material and their managers pushed them towards light entertainment as soon as they could, becoming an all-round entertainer. 

The move to “rock”  in the mid-60s  is an aspiration towards thematic maturity,  a conception of lyrics as being a form of poetry or literature. But it's also about being artistically independent, in control. The  band as an artist that is growing, evolving, questing -- whereas entertainers basically have a shtick that they stick with. An act.

This mid-Sixties art-ification was described scornfully by The Fall’s Mark E Smith, speaking to NME in 1981: ”when the students got hold of rock’n’roll, that’s when it started going downhill” 

Prior to Beatlemania, middle class youth, even those who had loved rock’n’roll as teenagers believed that rock’n’roll was a fad that had faded away. When they went up to university in the early Sixties, they were either folkies or they were into jazz – these were the mature options

But then through the Beatles and the Stones and the electric Dylan, rock’n’roll returns in new improved form: the sound as raw as ever, but the attitude and content even more appealing through its poetic and arty qualities.

From approximately 1965 onwards, largely unchallenged until 1976, there followed an unbroken period in which there was a broad consensus that rock could be and should be Art -- the long reign of  progressive rock, art rock, singer-songwriter and sophisto rock – steely dan, little feat, joni Mitchell, ry cooder, randy newman  – even in something as seemingly lumpen as heavy metal you had the experimentations of led zeppelin, deep purple recording with a symphony orchestra  -- the interpretations of what art was ranged from jethro tull to brian eno and all points in between, but the overall consensus was that rock was art, potentially at least.

But you had a tiny sect of dissidents  – musicians as high profile as Lennon and barely known as Flamin Groovies. You had heretical critics.

The first pop writer to express a profound ambivalence about pop-as-art was Nik Cohn in Awopboloopbop abopbamboom,  published in 1969 – but written in 1968, placing him ahead of the pack, although there had been a handful of dissenters from the acclaim for Sgt Pepper’s.

It’s The Beatles and Dylan above all that Cohn is most suspicious of . In his book he sounds regular notes of disquiet. Dylan, he concedes “has grown pop up, he has given it brains” but he pointedly declares that “in my own life the Monotones have meant more in one line of ‘book of love’ than Dylan did in the whole of Blonde on Blonde” 

Revolver was a  “a big step forward in ingenuity” but a “big step back in guts” and “ because everyone copied the Beatles, ‘that’s why there’s no more good fierce rock’n’roll music no more honest trash”.   The posh Sunday newspapers—“ say they're  Art...  but after all, what's so great about Art? What does it have on Superpop?"

Superpop is Cohn’s superlative for everything from Little Richard to Phil Spector to  his personal pet artist PJ Proby. In the final short chapter of Awopbop he contrasts Superpop with rock after its shed the  ‘n roll

“What I’ve written about has been the rise and Fall of Superpop, the noise machine, and the image, hype and beautiful flash of rock’n’roll music. ... Superpop? It hasn’t been much, it’s been simple always, silly and vulgar and fake, and it has been a noise, that’s all. ... Superpop, it’s been like a continuing Western, it’s had that classic simplicity, the same power to turn cliché into myth. It’s had no mind of its own. All it’s ever done has been to catch currents, moods, teen obsessions, and freeze them in images. ... made giant caricatures of lust, violence, romance and revolt... it’s finished now, the first mindless explosion, and the second stage has begun..... Pop has split itself into factions. Part of it has a mind now, makes fine music. The other part is purely industrial, a bored and boring business like any other. “

This huge gulf  that’s opened up within pop is  a chasm between lowbrow and highbrow. It has reproduced within a once unified Superpop, aka rock’n’roll, the very  division between high and low that had once consigned all of rock’n’roll  to the category of junk, trash, mindless pabulum from the culture industry.  The market now, he says, is 80 percent manufactured teenpop for AM radio and 20 percent progressive music for FM rock – semipopular music, in terms of its sales.

Cohn: “ In ten years, they’ll probably be called by another name entirely, electric music or something, and they’ll relate to pop the way that art movies relate to Hollywood...., you’ll have pop composers writing formal works for pop choirs, pop orchestras; you’ll have pop concerts held in halls and the audience all sat in rows, no screaming or stamping but applauding politely with their hands; you’ll have sounds and visuals combined, records that are played on something like a gramophone and TV set knocked intot one, the music creating picture and patterns; you’ll have cleverness of every kind imaginable. Myself, though, I’m not interested. Not that I have anything much against masterworks in principle but I’m hooked on image, on heroics. It’s like films – the best in art movies have no doubt been the most sensitive, brilliant and meaningful works of art, and where have I been? In the back row of the Roxy, of course, gawking at Hollywood. The art movie carries the quality and Hollywood carries the myth.”

So here Cohn aligns Superpop -  in his view, true pop -  with blockbuster movies, pulp entertainment made by the Hollywood system.

Cohn offers here a very early form of what is now known as poptimism or popism:  a belief in the de facto  superiority of “good honest pop product”,  a trust in the major labels, who like the Hollywood system, to keep on churning out great entertainment precisely because they only care about money. Their output is  sublimely uncontaminated with artistic intent, it aims only to thrill and distract - and get your dollar.

This is one of two ways that the art-ification of rock has been resisted.

The first, the Cohn stance, is basically pro-capitalist, it folds pop and rock back into showbiz, sees records as units of commodified  pleasure, the performance as a spectacle. Performers and producers alike are seen as highly skilled professionals. There is a kind of cynical-realist integrity to this factory-line production of  good honest commodified entertainment. You can consume without illusions about it being meaningful or the harbinger of revolution. A sort of almost gustatory honesty in the way the consumer consumes, enjoys, and then forgets.  Pop is disposable. 

The other anti-art view comes from a completely different, anti-capitalist angle: it is folk-ist. Authentic music emerges from the people organically, reflects the worldview and concerns of that community. It then gets co-opted and commodified and eventually weakened.  Just as bad as selling out is when it gets gentrified. "Folk" ideology here is not necessarily tied to the formal properties of traditional music, to acoustic guitars and such. Folk-ism  includes urban conceptions of the folk culture: notions like the streets, the ghetto, as represented in rap or certain kinds of dance music.












Around the same time as Cohn published Awopbop, a  different dissenting view about rock-as-art was being formulated in America,  not Superpop and if anything leaning to the folk view in so far as it valued a certain primal rawness. Lester Bangs was the major prophet here although there were others such as Greg Shaw whose Who Put the Bomp magazine was one of Bangs main outlets, the other being Creem magazine.

Creem dubbed itself "America's Only Rock'n'Roll Magazine" --a jibe at Rolling Stone -- while Who Put the Bomp!'s had the slogan "rock & roll, all rock & roll, and nothing but rock & roll" . 

So that’s the reinstatement of the ‘n roll right there.

This vision of a return to rock‘n roll doesn’t have Nik Cohn’s mythic Hollywood Western pulp quality but it’s very teenage. Its a stylized, idealized version of adolescence, the inarticulate brutish juvenile delinquent – and a  rejection of the introspective sensitivity of singer-songwriters such as James Taylor in favor of the two-dimensional cartoon of boredom and lust and aggression offered by The Stooges.

Celebrating Iggy Pop and his band  Bangs insisted that true rock'n'roll was "essentially adolescent music… it can't grow up";  he retrospectively celebrates the sixties garage bands he once despised and says that the bands he admired then, like the Yardbirds and the Who “ got ‘good’ and arty with subtle eccentric songs and fine philosophy...”   This pales next to  the Stooges debut LP and Funhouse  whose raw power  is “supermodern, though nothing near to Art”.

"Nothing near to Art" - like "art" is cooties, something to recoil from... a contaminant, a debilitator

For heretics like Bangs and Cohn, Sgt Pepper's was the sacred cow they aimed to slaughter. But ironically Lennon at the exact same time was moving in the same direction --  distancing himself from bourgie art and reinstating the ‘n’roll.

In the famous 1970 Rolling Stone interview, Lennon equates Fifties rock’n’roll with reality, a raw truth that cut through both socialized pretence and artistic pretension.  He asserts that nothing since has been better than simple 50s rock’n’roll and further, that the best Beatles stuff was in that vein: it was the music they made before they ever entered the recording studio – their live performances in Hamburg,

Lennon: "The best stuff is primitive and has no bullshit…  It's not perverted or thought about." 

What followed seemed to echo Hamlet’s mother exasperated suggestion to the verbose  Polonius -  “more matter, with less art”. So,  the primal venting of the Plastic Ono band album, then a different form of plain speech, Some Time In New York City lyrically blunt lyrics addressing sexism, racism, injustice,  Northern Ireland, over gutbucket rock with no frills. Lennon here makes a folk ist argument for rock as the people’s music,anticipating the sloganeering side of punk that included Tom Robinson Band or CRASS.  

Of course while he was going back to art-less rock’n’roll Lennon was up to all kind of arty shenanigans with Yoko both on record and in the public eye.  And these hopelessly unresolved feelings about whether rock could or should be art anticipated a kind of vital identity crisis at the heart of punk – a movement containing a high proportion of art school people, manifesting artiness everywhere from the clothes to the graphic art of flyers and record covers to–  yet often prone to anti-art and anti-intellectual rhetoric.

Malcolm McLaren  is a good case study – a product of the British art school system, attending three different colleges during the 1960s, he talked retrospectively of punk and the Pistols as  a gigantic art piece bearing his signature.

 “Rather than just while away my time painting, I decided to use people, just the way a sculptor uses clay,” he declared, airily.  

Epating the bourgeoisie via the mass media was Good Art. 

Yet when Johnny Rotten formed Public Image Ltd, its overt experimentalism was for McLaren a relapse into Bad Art:  1970s-style progressive post-psychedelic music, which he loathed. Like Lennon and Ian Dury, he adored 50s rock’n’roll,  Gene Vincent and Eddie Cochran. Postpunk was music for students. 

Of PiL’s Metal Box, McLaren sneered “He's asking you to take a course in music before you understand it.”  

Rock and roll, he said was "only a bloody Mickey Mouse medium really.” that was what was good about – its larger than life cartoon quality.  An echo of Cohn’s Superpop vision.

McLaren would argue with increasing vehemence in years to come that Rotten had always been a closet hippy, an aesthete, and that the true Pistol was Steve Jones,  working class, a petty criminal who stole  the band’s gear by breaking into the backstage area of a Bowie concert –wonderfully symbolizing the McLaren idea of punk as the working class’s revenge against art rock 

And also Sid Vicious, who had the ability to lose himself in a cartoon persona, become this mythic scale anti-hero, 

Lydon himself was totally conflicted on the subject of art. In a 1978 interview he spat: “I hate art. I can’t stand it”.  This despite having studied a course in art at a Further Education college. In the Pistols documentary The Filth and the Fury, Steve Jones described Lydon as “an intellectual" but he often mocked those who "intellectualized" things ( like Greil Marcus with his analysis of punk in Lipstick Traces). Lydon dismissed Situationism as "mind games for the muddled classes", a jibe not just at Marcus but at McLaren, fingered as the arty poseur trying to intrude fancy French theories into visceral rock’n’roll, and perhaps Pistols designer Jamie Reid, another art school product who probably professed to hate art.

The confusion comes I think from Lydon’s social background – working class, but encouraged by his mother to read from an early age, he was widely read, enjoyed taking exams, at the Further College Education college enjoyed talking to the teachers in the pub about Shakespeare. But at the same time a great wariness about becoming bourgeois, an exaggerated loyalty to one’s roots. 

A similar kind of ambivalence is detectable in The Fall’s Mark E. Smith -  both Smith and Lydon came from this abiding stratum in British society, this  liminal zone where upper working class bleeds into lower middle class, a precarious zone but the source of so much of the exciting energy in British pop culture, the social bedrock of mod, glam, punk

So Smith, like Lydon is a supersharp autodidact, a bookworm , who never went to university. He left school to get a low level white collar clerical job as a clerk. Throughout the Fall’s career there’s on the one hand a self-taught artiness (Smiths’ lyrical influences include  Wyndham Lewis,  the band would collaborate with the avant-garde ballet dancer Michael Clark) and on the other  perpetual sneering at their art school peers in postpunk,  at  music paper critics who over-intellectualise the band.

Early on The Fall actually had a song “Hey Student’ jeering at all the undergraduates in Manchester -- as well as typical working class contempt for freeloading  students with generous grants  it was a music taste based enmity.  I read before the quote about “when the students got hold of rock’n’roll, that’s when it started going downhill” . Smith then pointed particularly towards the Soft Machine and their Canterbury scene cohorts. These were mainstays of the early Seventies college gig circuit; Canterbury itself is the British city with the densest number of colleges in the country. 

 However when Smith realized that most of the Falls fans were students he changed  “Hey Student” to “Hey Racist” to fit the Rock Against Racism issues of the time. It was never recorded at the time of writing, but much later, for  1994’s Middle Class Revolt, “Hey Student” was resurrected: the old lyrics sneering at the students’s “long hair” were updated with references to Pearl Jam. (It's hardly the only example of studentphobia in rock).



What concerns Smith here is the eternal reopening of a social divide within rock – something that  first rock’n’roll and then early-to-mid Sixties British beat music and mod, and then again punk had managed to bridge. 

When this social divide opens up again it is invariably accompanied with the return of art discourse --  a classic instance is the split in mod between psychedelic artiness and the skinheads, who loved Jamaican ska, Northern Soul.

Psychedelia and progressive rock, then postpunk, and then in the 80s and 90s indie and alternative rock and shoegaze: this is the eternal breaking off a semi-popular, bourgeois form of rock. Exactly the same split that bothered Nik Cohn, although less in these social-political terms and more because the music he loved became enfeebled 

 As early as 1978, Mark E. Smith bemoaned an emerging chasm in the New Wave between arty intellectual bands (like Magazine) and “your headbanger bands for ordinary people.” A few years later, he argued that heavy metal was a healthier subculture than post-punk: metal kids didn’t spend all their time thinking about music. Attempting a kind of one-band reunification of the split halves of rock, Smiths’ vision for The Fall was a primitivist-modernism: they started drawing on rockabilly influences, talked of themselves as “a very retrogressive band in a lot of ways”, anything to short circuit there being enfolded in the  progressive discourse of postpunk.  "The band was attracting a lot of elitists, a lot of Eno-orientated crapheads”, Smith complained in one interview. Then there is the lyric that says "the experimental is now conventional".

Smith, like Lydon, was working class and, unlike Lydon, hadn’t dabbled in further education at all. But so powerful was the punk mythos of a reuniting of the classes through a stylized, dialectical reversion to rock’n’roll, that it had a powerful and enduring influence even on people who passed through the university system.  Such as Greil Marcus,  who wrote a whole essay called Against Art, launching off from a sneering stage comment by Penelope Houston of San Francisco punk band The Avengers  after they’ve come on following the avant-garde percussion performer Zev has finished – " what do you call that anyway? I guess it was Aaaart" 

Yet Houston was the daughter of an artist, she was studying at the San Francisco art institute.  Marcus himself trained to be a professor and is no stranger to museums and exhibitions and symposiums.  Nonetheless in “Against Art” Marcus talks approvingly about  “the instinctive distrust of art by pop music “ which is  rooted  in “the perception that very little art has actually added anything to pop music”. The only  exception he can think of is Andy Warhol’s Double and Triple Elvises

A similar idea is expressed by Bill Drummond, active in the postpunk era as a musician, record label runner, and manager– a former art school student himself,. In 1971 his mind was blown by a Warhol exhibition   – but then he changed his mind and the last essay he wrote at art college before dropping out was ‘Why Andy Warhol is shite and the Beatles are fab’.  If you got a single by the Beatles, your single was as good as anybody else’s. ‘Nobody’s copy is more original than your copy’.  But Warhol was only painting the pictures of the Coca Cola bottles, whereas the Beatles are being the Coca Cola bottles. “  

Warhol in the end was just the same as any artist, making singular artworks that then became collectable and valuable in the art market –  pop music was radically democratic, mass production art.  Warhol celebrated that –he once said “the idea of America is so wonderful because the more equal something is, the more American it is”—but cannily bottled it in a form that could play in high art and high society terms. In a sense Warhol made America play in European terms.

This antipathy to Art endured for Drummond  - his late 80s/early 90s outfit The KLF had a run of huge chart success with various pranksterish and absurdist singles – then in the 1992 they quit and then mutated into  the K Foundation, one of whose initiatives was to stage a parody of the Turner Prize for Art in Britain. In 1993 they presented a shortlist for their award for the worst piece of art, the shortlist being identical for the Turner’s shortlist for best work of art – and when Rachel Whiteread won her 20 thousand prize, the K Foundation gave her 40 thousand,  drawn from the royalties of hits like “Justified and Ancient”

The KLF’s big Nineties hits were in a style they called “stadium house”,  inspired by Drummond’s encounter with rave culture, in the UK was a youthquake on a par with punk or indeed early rock’n’roll. When I interviewed him in 1991 he talked of it in terms of a mass quasi-religious experience.  But it was mass in another sense: for a moment there between 1988 and 1992, a music that united youth across class lines.

Although  quite a bit younger than Drummond, my thinking is similarly shaped by punk, and my own baptismal immersion in rave culture, in 91 and 92, had a similar social-utopian dimension – the transcendence of class and race divisions in a new music that echoed the impact of rock’n’roll, mod, punk....   And the way it played out in terms of my subsequent critical writing on post-rave  electronic dance music involved this same old strange dance around the idea of art.

Even as I joined the party, rave was starting to fragment, the split between headbanger beats for the proles and fancy music with arty aspirations that Mark E Smith complained about in the late 70s, that was reconstituting itself –  despite my class and education, just through circumstances as a late arrival I found myself on the right side of the tracks, which is to say the wrong side of the tracks – captivated by the most lumpen, druggily hedonistic forms of  rave – hardcore as it was known then

Discerning folk deemed it a debased mutant of true techno -- but I, semi-consciously following in the footsteps of Cohn and Bangs, celebrated hardcore with a mixture of defiance and doubt in my own taste. “Trash but I luvvit” is the phrase I used in the first substantial piece on ardkore I wrote, in The Wire, late 1992.  

The idea was familiar: this impure,  sub-music could access barbarian powers that surpassed the more accomplished forms of techno then emerging . But because of my knowledge of critical history I was totally aware that this was a Lester Bangs move –  in some other writings I would invoke garage punk as an example of a once despised music that was subsequently vindicated as more prophetic of music’s future.

Nonetheless it was hard, so hard,  to resist reaching for the Art word, for there was a deranged twisted complexity to the breakbeat editing and  sinister atmospheres emerging in the music as it developed, It demanded recognition as an avant-garde.

The way around this fix for me was to imagine it as a street vanguard, ignorant of its own status as an avant-garde and all the better for that, more potent. 

So I used the word avant-lumpen. For a while I used the term “artcore”, punning on hardcore.

Bbut then within a year, as the outside world partly thanks to this kind of rhetoric by me and a few others, accepted and indeed hailed the music – now known as jungle or drum’n’bass --  a self-conscious deepness and musicality began to change the music.   I reversed on that move and looked again for the most lumpen, dancefloor functional, druggy sectors of the music  -- soon I was using the word “art techno” as a mildly disdainful word for a kind of album oriented home listening designed electronic music that drew on some of the hardcore/jungle innovations but presented them in palatable or annoyingly quirky form.

In Energy Flash I have a chapter on that zone, called Fuck Dance Let’s Art, a reversal of the customary expression, about my ambivalent feelings about art techno, what would later be called Intelligent Dance Music.

I was hopelessly trying to arrest the development of the music, which to me felt like a weakening, vital rudeness turned to devitalized politeness –  vibrant tastelessness reduced to inspid tastefulness. I was equally trying to shore up or recover a lost moment of unity that cut across class lines, also in the UK  very much crossing racial divisions too. 

I had found myself almost by accident inside a moment that was like punk, like the Beatles-Stones-Who moment, like rock’n’roll. “Art” was at once the accolade this music deserved, even the most trashy and ephemeral forms of it  ( like chaotic pirate radio transmissions I taped and which I described in my rave history Energy Flash as among my absolute most precious and venerated cultural artifacts of the 20th Century) and yet art was also the downfall, the betrayal, a terrible branding burden.

"Art" then as we’ve seen has this peculiar reversible status.

It seems to fit the profile of what Frank Kogan calls Superwords 

Kogan I should say is a classic example of the critic whose worldview is shaped by punk and is unable to resolve his feelings about art, on the one hand railing against what he calls the PBS-ification of rock, a creeping gentility, which led him to celebrate all kinds of teenpop and most recently the ultraplastic pop of South Korea. On the other hand he has compared the lyrics of Ashlee Simpson to  the poetry of Dylan and Patti Smith.

The  ‘superword’, explains Kogan is  "a word that causes controversies, that gets fought over, that sometimes runs on ahead of its embodiments; a word that seems to jettison adherents" 

Punk is a good example, a prize everyone is seeking to claim and define as they see it. 

But “art” , in the rock context, is even more fraught than a superword

There is an attraction-repulsion syndrome that surrounds the term, in the rock discourse. Art is a birthright that you’ve been cheated of and that you chase, right up until the point it is acquired, when it is immediately renounced, it becomes toxic, repugnant.  

Another way of  looking at the role the word art plays in rock discourse is supplied by Donald Kuspit’s book The Dialectic of Decadence 

According to Kuspit, “in modernity, every novel art is at first taken to be non-art, but once it is finally accepted as art – which it would not have been had it not been novel and uncanny enough to seem like non-art – it is understood to have failed or fallen short of Art as such, and is dismissed into art history” -

Decadence is a state of debility, the depletion of instinctual energy, and its replacement by irony, detachment,  an over-developed sense of history.  Hence the never-ending need for an influx of barbarian energy from "outside"

Art looks to non-art for renewal – as Warhol did with the images and trademarks of mass production and commerce.

In the beginning, all  of rock’n’roll was on the right, which is to say,  wrong side of the boundary – the non-art side --  trash, noise, jungle music, all rhythm– at once savage and industrial, raw like folk and manufactured like showbiz.

Then, in a triumph that is simultaneously a defeat, artistic value was conferred on it  -- and so the ever-recurring need is to get beyond that pale again. Which is also to rejoin the real world, to get out there, away from the white walled rooms, and to merge with and transform everyday life – become plebeian.

Rock and pop still seem to figure as a repository of raw power  in at least one place: the imagination of a number of  contemporary artists, where it serves as the non-art reservoir that revitalizes their practice and staves off decadence.

For Retromania I interviewed the British reenactment duo Iain Forsyth and Jane Pollard.

Their work includes restagings of rock gigs like the final Ziggy Stardust concerts, a Cramps gig at a mental asylum in California – Forsyth and Pollard were at pains to convey that they didn’t get inspiration from art but from music –  they got into reenactments simply because they wanted to create an art work that had the visceral excitement of indie rock gigs – for them the rock gig is something like the situation as it figures in Situationist theory: not a passive spectacle but participatory, an event. To amp that up they were drawn to reenact the most event-like events, such as Bowie’s final concerts as Ziggy Stardust. 

So why not  form their own band, if rock has the power that art doesn’t? Well interestingly they said that they felt the art world had less strictures than the music industry, which is where they earn their living, working for a record label.

Another British artist expressing similar feelings is  Elizabeth Price -- unlike Forsyth and Pollard she’s a former musician, but now  she’s  artist whose video installations borrow from advertising and pop sources like the Shangri Las, an influence on her own band Talulah Gosh. This recent video work was a reaction against boredom with her own work in installation and sculpture – she told The Wire magazine, “I was interested in doing something that had a less academic and polite address” . Most modern art is “cool, measured, it’s outside of things... it has no relation with the actual social lives we exist in” whereas a rock gig is “loud, it’s hot, you can smell other people’s bodies,  you feel the bass in an embodied way... exactly the things that had been evacuated from art”



Price,  Pollard, Forsyth, are all old enough to have come up through indie rock when it was still shaped by punk’s recent memory and its inherited value system –  their idea of rock’s social power comes from a similar place to Frank Kogan’s or Greil Marcus’s or Bill Drummond’s. 

But it is noticeable that as the folk memory of punk  and of the mid-Sixties and rock’n’roll, has faded,  so too is that distrust of art that Marcus wrote about approvingly, that Drummond enacted, that Bangs took for granted...

Gradually there has been a growing resignation towards the very thing that Nik Cohn found intolerable – the division between industrialised chartpop, brainless if entertaining trash, and a separate zone of “fine music”, which is totally comfortable with seeing itself as art.

One index of this shift has been the rise in the last decade of the term “curator” within left-field rock, I write about this in Retromania, how activities like selecting a compilation, or booking a festival, are now described as curation – in the underground you also have what I’ve called the ETSY-ification of rock, a micro-culture of limited edition releases with handcrafted packages, elitist both by necessity and by choice -- music that lies somewhere between art and the artisanal.

And then less obscurantist but still very much aimed at a discerning minority there has been the rise of NPR rock.

Kogan complained about the PBS-ification of rock, but NPR has become a huge force in alternative music, they are actually a driver of sales, they have preview streams of major Pitchfork-type albums on their website.

One of the NPR stations in LA,  KCRW invented a programming template they called Morning Becomes Eclectic that has been super influential    the mix is alternative music, but not the noisy types --nearly always well produced, tasteful,  and yes eclectic, made by new breed of band who draw on a whole wide world of influences and also all across music history – so they are both cosmopolitan and they have a rich sense of the music as heritage -- --  the presenters of the shows speak with calm, almost hushed tones, like the news program hosts on other NPR sentences.

When I listen to it I feel vaguely catered for, precisely targeted as a demographic –– and there’s a discomfort, similar to the feeling I’d get at art-techno events in the late 90s. I missed the vibe of raves but mainly I would feel restless because the last place I want to be is where I’m surrounded by people who are just like me

I can take about 30 minutes of KCRW and then I turn to the pop stations, the banging brainless club music that rules the top 40 and then when I start getting Adorno-like feelings about that ... I turn to the classic rock stations, where you can get music that at its best seems to like fragments of a lost unity -- but only because it is old music, very old music in some cases.

But the most interesting music of today seems to totally comfortable with seeing itself as art and as minority interest – along with “curation” as a model for music-making,  there has been the rise of the concept-musician – not completely analogous to the conceptual artist, but there are certainly similarities -  musicians like James Ferraro, Onehotrix Point Never, John Maus, artists on the Ghost Box label, invariably there’s a spiel accompanying each new release -- framing of the project is increasingly essential --  you’ll even get  a group now and then  that actually has a manifesto --  Prince Rama, a female duo who have this concept “ghost modernism” and composed a text entitled The Now Age: Meditations on Sound and the Architecture of Utopia

Another figure getting a lot of attention at the moment is Julia Holter,  a CalArts raduate, whose electronic pop on albums like Tragedy and Ekstasis is informed by her interest in Greek tragedy and Medieval icons. Tragedy included a song called “Try to Make Yourself a Work of Art”  while on her website she used to offer something she called HANDMADE THING, a CD-R and a sculpture for 25 dollars.

Increasingly with these zones of music, where micro-genres terms float by fleetingly such as chillwave and witch house – I can’t help thinking of  Tom Wolfe’s The Painted Word... there’s a sense that we’re heading into a place where the music can’t actually be enjoyed or even felt without the intervention of a concept.  A certain kind of music-journalist and blogger loves this kind of thing, it gives them something to riff on and riff off  - read some of the blogs and webzines that specialize in this area of music, like Tiny Mix Tapes and it reads a lot like prime period  October.

Sometimes I’m one of those music journalist / bloggers and other times I feel a disquiet about where all this is going....

It’s an easy thing to fall into a  mutual admiration mirror image syndrome --the new breed of concept musicians think like critics, you see  --  Amanda Brown, who records as LA Vampires told me, "when I make music, I'm only interested in thematics. I think, "What do I want to present? I'm trying to make a certain statement. And that takes it out of emotionality and more into a cerebral place. 'Meaningful' becomes more of an adjective than 'soulful'. "   Brown actually describes herself as "not a musician" but an "audio artist".

This sensibility is all the more striking because it’s emerged out of indie rock culture, which always leaned towards a shambolic lo-fi slacker aesthetic -- towards a vague populism, or at least “beautiful loser”-ism.  

But the self-image of the audio artist appeals I think for a number of reasons. Doing this kind of music is almost never a livelihood these days – even putting out a large number of limited edition releases per year doesn’t generate much revenue

But the work gets a much wider listenership and critical and blog response through its being illegally shared and downloaded. So the prestige of being taken extremely seriously and widely talked about in some way compensates for the fact that is not a means of making a living. 

Certain albums, like James Ferraro’s recent album Far Side Virtuality get discussed and talked about and regarded as momentous in a way that far out-stripped the record’s actual sales.  Circulating through the blogosphere, it becomes almost like a virtual exhibition – something everyone has to have heard, in the same way that Christian Marclay’s The Clock has to be seen, if just for an hour or two, so you can participate in the cultural conversation. 

But Marclay, operating properly in the art world, has actually monetized his art. The concept musicians I’m talking about are a long way from being able to do that – and at the same time, these artists have largely opted out of the traditional routes for rock bands to claw their way towards financial viability, the gig circuit.

The logic that you should expand your audience, that you should move from semipopular to real popularity, was once an ethical imperative, especially in the years following punk when the consequentiality of rock was restored, the sense that it had the power to change the world

That logic of out-reach was what seemed to push Sonic Youth,  against their bohemian nature and their innate artiness, towards signing with Geffen - getting themselves onto MTV and playing bigger venues and rock festivals.

The modern day equivalents to Sonic Youth – these concept musicians and audio artists --seem  reconciled to the idea of semi-popularity, culthood.  

All those hang-ups about art have faded away.  

The  'n’roll  has long gone, and the rock is evaporating pretty fast too.  

Tuesday, January 22, 2013



NOT NOT FUN
label profile / cover story, The Wire, May 2011

by Simon Reynolds

There's a crossroads in Eagle Rock that's like a microcosm of Los Angeles. On one corner, a billboard for the Matthew McConaughey movie The Lincoln Lawyer faces off against a billboard for José Huizar, a city councilor seeking reelection.  On the opposite side of the street, an acupuncturist's and a nail salon contrast with the Eagle Rock Baptist Church. Right there, all at one intersection, you have: Hollywood, the coming Latino majority, the Asian-American influence, the beauty industry, and the little known fact that the suburban sprawl of greater L.A. has more in common with America's red-state heartland than you'd think.  

But there's something else at this crossroads.  Invisible from the street, representing  L.A.'s  thriving musical underground, there's Not Not Fun, the record label whose seven-year-old discography reads like a who's who of  DIY culture in the 2000s: Ducktails,  Sun Araw, Matrix Metals, Yellow Swans, Charalambides, Rangers, Dolphins Into the Future, Magic  Markers...  Go round the back of a building, climb the metal exterior staircase, and you'll find the apartment that doubles as HQ and home for  Britt and Amanda Brown, the husband-and-wife team who founded NNF in 2004 and who have played, together and separately, in several of the label's key groups, including Pocahaunted, Robedoor, and LA Vampires. 

The couple's living room is a charming clutter of thrift-store finds, tchotchkes, and sundry cool old stuff.  A vintage manual typewriter squats on the coffee table. A Seventies-relic turntable called the Realistic Clarinette 40 clings to one wall. The opposing wall is taken up by a mural of an autumn forest, the sort of décor you might find in a time-warp restaurant in Bavaria.  Through the room's wide windows you can see some real-deal pictureseque: the mountain ridge that gives Eagle Rock its name.  There's vinyl everywhere you look, and on the wall hangs a wooden cabinet crammed with cassettes.  

Tapes is how Not Not Fun started out.  The Browns originally met when Britt was working at the Hollywood celebrity-oriented glossy FLAUNT and Amanda was his intern. After she'd left but they'd kept on dating, Amanda suggested they start NNF, a flashback to her early teens as a riot grrl making zines and releasing cassette compilations via her label Cotton Crown.  Britt and Amanda also formed a band, Weirdo/Begeirdo, who promptly appeared on NNF001:  the cassette sampler Have An Uptight Party.  The next few releases came from other groups on the sampler, like My Sexual Dad. Then the couple started to put out tapes, vinyl and CD-Rs by bands they saw playing at LA's famous punk venue The Smell or the Neon Hate You micro-festivals  organized by Brian Miller (whose own primitivist ensemble Foot Village were NNF009 with "World Fantasy"). "We saw so many amazing bands in a short space of time," recalls Britt. "I just didn't know there were kids on our level trying things so sideways.  We rode that high for several years."

In the label's early days, when its releases came in editions anywhere between 32 and 300, NNF's hallmark was its cute 'n 'clever handcrafted packaging. This was mainly Amanda's department: not only had she done a minor in sculpting at Massachusetts College of Art and Design, but she has "tiny little hands, perfect for assembling factory style."  The couple would come home from their full-time jobs, then spend entire evenings putting together the artwork for their latest limited edition.  "We'd rent some movies and set up," recalls Britt. "Go late into the night."

Darting into another room, Britt returns with an armful of their favourite handiwork.  Like the compilation Boo Yeah: A Halloween Retrospooktive, which comes with a Frankenstein-shaped hand-drawn comic inside and a Trick-or-Treat style Tootsie Roll attached.  And like Free Beasts, a 2006 comp of bands with "animal-involved names--believe it or not, not so easy to come by back then!"  Each cassette is partially hooded by a "creature-head" with mismatched buttons for eyes and fangs whose tips are colored blood-red.  These miniature saber-tooth tigers look like they might have been repurposed from thrift-store cuddly toys but were actually hand-sewn by Amanda and two friends. "It was so much about how wild we could be with this aesthetic," says Amanda of NNF's drive to re-enchant the commodity. "That's the true connection that we have to the music: we spent so much time with those objects."

The couple stress how haphazard and "blind" those halcyon early days were: NNF had no aesthetic agenda.  Imperceptibly, the label evolved from a fun sideline to their jobs into their actual livelihood.  "Now it feels like there's never been anything else in our lives," says Amanda. Most weeks they work six or seven days, toiling into the small hours.  The discography has passed the  #230 mark and the pressing runs are much larger nowadays: typically 1000, but reaching 2000 with "hits" like the LA Vampires/Zola Jesus collaboration or Peaking Lights's 936.  

Inevitably, success has pushed NNF out of their artisanal comfort zone and into manufacturing. Now and then they'll still silkscreen a tape or 7-inch, like Dylan Ettinger's forthcoming "Lion of Judas".  The shift was painful, says Amanda. "It was hard to let go of being the maker. Now it's more that we'll order 1000 records and drive to the record plant and pick up the boxes. And there they are, ready, perfect, shrinkwrapped."

Vinyl is still analogue, though. Tougher still was the decision to sell digitally, through eMusic/Revolver/Boomkat.   MP3s are anathema to NNF. "We don't listen to any digital music, we don’t own iPods" says Amanda. "When things started to turn toward everything-digital, that was such a struggle for us.  We try not to be Luddites  but we are a bit like, 'I can't believe you don't want to hold this thing in your hand! What's wrong with you?!'" 'But Britt says that they believe in the music too much to keep it limited-edition. "I feel it's our duty to make it available. If we did an edition-of-fifty tape and it sold out in two hours, that's frustrating to me because clearly the demand is there.  And if I was a fan of the band, I'd be like, 'do you actually want me to just listen to it as a shared MP3s on the internet?'"

That last comment points to the way that underground music today, from post-noise to post-dubstep, enjoys a peculiar double existence.  There's premium tier of involvement (that finite elect who have and hold the music as tape or vinyl) and then there's this whole other realm of dematerialized dissemination (illegal shares through message boards, through blogs uploading to file-hosting services).  So a record has a primary audience and then an unquantifiably larger audience, who check the music out once or twice, listening most likely in a fairly disengaged, distracted manner. This is partly a side effect of the music coming to them free: if you haven't paid, you're far less likely to pay full attention.  But it's exacerbated by digimusic's user-friendly  "conveniences", which invite you to break the flow of immersive listening. 

Do Not Not Fun feel like they are part of the resistance,  by pulling people back inside analogue time?  "I would say we're part of the resistance to things that almost don't exist," says Amanda.  "It feels like the music doesn't exist.  To some people, I know, this doesn't lessen the quality of it. But it actually does to me.  We all have certain ages of our life where we stop growing. And there are certain tenets I had aged 14 that I still have now I'm 29.  I remember how hard it was to get stuff. There was this one PJ Harvey import CD and I'm still getting chills at the thought of how difficult it was to acquire. I know it's not 1994 anymore -and in so many ways, thank God-- but I  want people to feel that kind of exultation with owning the music, seeing the artwork and holding the thing."

But as much as NNF push back against digi-culture, their operation is completely enmeshed with the Net.  There's a Southern California aspect to the label: the back catalogue teems with local outfits, like Magic Lantern, Sun Araw and Abe Vigoda, who belong to same L.A. ferment that produced the Ariel Pink/Geneva Jacuzzi/Nite Jewel cluster or, at a more NME/Pitchfork level, groups like Warpaint and No Age.  But increasingly NNF is becoming postgeographical: the roster is studded with acts from Japan, Australia, Denmark, France, Canada, New Zealand, Estonia and Britain.   "Half of our sales are international," says Britt. "We fill out a lot of customs forms! We're down at Eagle Rock post office three times a week, mailing out packages to places like Copenhagen. It's actually people from other countries that seem most enthusiastic. And that's always been the case:  some of the first people to reach out to us were just internet trawlers from France and England who somehow found the website."

But perhaps the contradiction of being digi-phobes dependent on the Net isn't a contradiction so much as a productive tension. Or even a strategy.  NNF resist some aspects of digiculture but embrace others: the liberating lines of communication opened up by high-bandwidth networks, which enable the aggregation of dispersed fans into a viable market, and, more importantly,  connect them with artistic like-minds. 

Many of the label's newer signings agree. "I think the internet is helpful in finding your extended family, essentially," says Isla Craig, vocalist of the Toronto-based AquaGoth trio The Deeep.  Dylan Ettinger, creator of last year's splendid swan-song for hypnagogia New Age Outlaws: The Director's Cut, says "The place I live now--Bloomington, Indiana--doesn't have the best scene for what I do.  So the Internet is absolutely essential to what I do and what NNF does." He tells me he's about to play the NNF showcase at SXSW in Austin, Texas, "alongside bands from Japan, Australia and France." 

The French artist in question, High Wolf--real name, Max--talks about how the Net has destroyed one idea of "community" ("the oppressive one of neighbourhood, social background, religion") but allows for the building of "a new community just from your taste or interests." This parochialism of sensibility is "not based on place." But this global dispersal means that the modern musician goes places: "I can travel to Tokyo or LA and sleep on people's floors in maybe seven different houses."

But even as NNF and their artists take advantage of the Net's deterritorialising potentials,  in other contexts they retrench around analogue modes: their format fetishism represents  recalcitrance  in the face of the brittle, partially-attentive listening virtually imposed by digitized music.  "In French the word is contrainte, I don't know the English," says Max. "Oh, it's 'constraint'? Ha! With digital, you can skip within a track from the first minute to the last minute. With analogue, there is a constraint, but it is liberating." This concept--freedom through submission,  bliss as surrender--is deeply mystical (and perfect for the nouveau cosmique rock made by High Wolf on albums like Ascension). But more important, the concept is also deeply musical: rapture as being rapt, detained against your will.

^^^^^^^^^^^^^^^^

The day after chatting with Max in an East L.A. café, I go see him and three other NNF artists play a show that's at once deep underground and high in the sky. It's at Landslide, an open-air, hillside venue in Lincoln Heights, an area that like its neighbours Highland Park and Eagle Rock is becoming a trendy place to live for musicians and bohemian types.  Landslide isn't really a proper venue but an idyllic, if rather steep expanse of grassy meadow and woodland in back of a house.  Panting, the musicians lug equipment up the hill and assemble the PA on what used to be a skateboarding ramp and is now a makeshift stage.  Stars twinkle overhead but the firmament is eclipsed by the light-show panorama of downtown LA in the valley below: skyscrapers and glittering freeways familiar from  countless helicopter scenes in movies.

Robedoor,  Britt's band, kick things off:  tentatively at first but rising to an impressively primal rampage, with drummer Geddes Gengras stripped to the waist.  Brisbane's Blank Realm play psych-tinged postpunk midway between Blue Orchids and Flying Nun. After a DJ interlude of Celestial Vibrations-style new age, Goblin-esque horror soundtracks, and slap-bass-happy fusion, High Wolf take the stage.  

Although guitars and effects pedals dominate, Max's sound is surprisingly clean and clear for a NNF band.  But then the day before Max had declared his total lack of interest in "sounding lo-fi or like The Skaters". Prior to High Wolf, he'd worked with sampling and Raster-Noton style abstract electronics. The four sides of High Wolf's quadrangle of sound could be Spiritualized, Steve Hillage, Shpongle... and Sun Araw.   Tonight, because Max spends so much time crouched over various machines, triggering tabla loops and intoning vocals through FX boxes, the lead guitar comes courtesy of a lanky young man with buttercup-yellow locks called Barrett Avner, a recent recruit to Sun Araw.

Listening to space rock with nothing but air between your head and the stars above is a lovely way to spend the night.   But as midnight approaches I'm also feeling puzzled.  This is about as underground as an event can get, but it doesn't feel underground.  A woman wanders around with a bucket to collect $5 donations, reminding me of Spiral Tribe doing the same thing at illegal open-air "teknivals" like Castlemorton. But the vibe couldn't be more different.  There's no atmosphere of danger, wildness, or even--despite the trippy music-- drugginess.  This is just some well-educated young (and not-so-young) people standing on a hill listening to loud music. Blank Realm even got some funding from the Australian government to mount their US tour.  There's little sense that something illicit or threatening is taking place. Maybe that's why the police, dropping round in response to a neighbour's complaint, leave without incident, noting "that it's early yet" and politely suggesting "keep an eye on the volume levels".  

Three days earlier I had asked the Browns what they thought "underground" meant nowadays.  I'd been struck by a comment of Amanda's in a Pocahaunted interview: that they were "blissfully unaware" of "everything popular".

In 80s America, post-hardcore noiseniks and indie groups alike felt almost physically oppressed by  mainstream pop. The self-same synth textures, drum sounds and  production hallmarks that yer hypnagogic popsters are now  resurrecting, felt in those days like an insult, an assault.

Today, underground musicians just seem have a mildly amused indifference towards chartpop. There's no sense of enmity. "Oh yes, the mainstream just runs right alongside us," Amanda agrees.  She and Britt laugh about how so many of the underground musicians they know--"the weirdest person making the most out-there sounds"--listen to Beyonce and Kanye.   "Justin Bieber: I don't own his records but I don't have an issue with his existence."

So what defines "underground" then, if not opposition to the commercial overground? "It's more to do with an operational procedure," says Britt.  "Booking your own shows, playing somewhat non-traditional venues.  You're 'underground' if you're putting out your own records, or if whoever is putting out your records is not that much above you."  It's not about avoiding professionalism (NNF obviously take immense care over what they do) but about not having too many levels of intermediation between yourself and the listener: agents, managers, levels of business hierarchy. "We get emails that are like 'have you any idea how I can contact  Amanda Brown?'," laughs Amanda."And I'm emailing back, 'Hi! It's me!"

"Underground", in 2011, means creating an atmosphere of cultural intimacy. So the most apt comparison for where do-it-yourself music is today might be ETSY, the online market for handmade and vintage items. Not only is the economic structure similar--small entrepreneurs selling their wares at fairs or through specialist boutiques but doing most of their business online--but the aesthetic sensibility overlaps. There's the same vintage materials and formats (T-Shirts with pictures of old-fashioned typewriters, notepads that repurpose the covers of 1970s textbooks), the same penchant for slow, unwieldy production methods, even similar iconography (lots of ETSY stationery features animals and birds, particularly owls!).  But what this analogy leads onto is the unsettling thought  that underground music-making is becoming a niche market, a form of hip(ster) consumerism that slots right next to distressed furniture,  micro-brew beer, artisanal cheese, and vintage clothing.  No longer art as an intervention in the battlefield of culture, but art as "décor for life."

Asked if they can delineate the sensibility of their generation, Britt and Amanda's thoughts converge with my own doubts.  "I consider it to be post-creation," offers Amanda. "Pastiche. We're all now just pulling and pulling and pulling.  Someone like Prince was thinking of people in the past, but it didn't feel as funneled and as specific.  We're a bit derivative, unfortunately, and it's not to our detriment always-- but we are direct descendants and there are all these lineages. It's an interesting time for music because people aren't trying to create anything brand new."  She points to NNF act Umberto: "He's making music that sounds like Goblin, which you'll have heard if you've watched old Argento movies. But he's one of the few people making that kind of music today. So that is the choice you make: you go for who is stepping a little bit outside of the box--the box being the demos we get sent everyday. But you can't say, "Umberto, he's so original'.  Originality is not a thing anymore".

Britt compares the way today's bands operate to crate-digging. "It's like, 'I've just stumbled across a thing that nobody else has referenced yet".  Citing Zola Jesus's Nika Danilova, Amanda elaborates: "The people who stand out are those who use famous people as an influence that nobody else is using.   So when Nika was like, 'I'm going to make sort-of-Goth, everyone was like 'We forgot about Goth! We forgot Siouxsie was cool!'  But Nika's not trying to reinvent the wheel."

One side effect of this chase for fresher things to rediscover, and from the sheer abundance of past music people are exposed to these days is that artists aren't attached to specific styles so intensely.  "It used to be that people would bond at a formative age with a style, and then keep going with it, evolving of course, but staying pretty constant," says Britt. "Now people are more like 'I have my witch house band over here, that plays by certain rules, but I also like still playing beach pop .  Everyone's got a million projects."

High Wolf exemplifies this syndrome: Max also operates the "weird hip hop, no samples, all played" project Black Zone Myth Chant, the "doom-and-dark" project Annapurna Illusion, the "abstract techno project" Kunlun, plus several collaborative projects.  Max has even done a "split" LP (for the label Group Tightener) divided between two of his alter-egos, High Wolf and Annapurna Illusion.  Then there's Daniel Martin-McCormick, who plays in the Thrill Jockey band Mi Ami but records for NNF as Sex Worker and Ital.

All this multipolar activity means that it makes sense to see the music put out by labels such as Not Not Fun and Olde English Spelling Bee as not so much separate genres (hypnagogic, witch house, drone, nu-Goth et al) as a single macrogenre.   Artists move back and forth within an ever-expanding post-historical (and increasingly post-geographical) field of resources. Sometimes they combine elements from different archival seams (Italodisco, horror soundtracks, screw, Cold Wave, Afrobeat, etc) and sometimes they'll focus on a specific period style.  Which is why overtly retro genres like garage punk and psych are tolerated in this realm, despite their done-to-death staleness compared with fresher recombinant strains.

I love so much of the music coming out of these Zones of Alteration but one thing that disconcerts me is its relative lack of an expressive element. There are exceptions: Oneohtrix's Returnal contains deeply personal emotional resonances, while the two records by Sex Worker serve a similar function of catharsis following a bad romance.  But generally you don't get much sense that the music comes from the artist's life beyond music.

"Everyone's more inspired by a style, and the desire to be creative," agrees Britt. "It doesn't mean there isn't emotion in the process, but nobody sits down with a guitar thinking 'I'm going to write about this thing that just happened to me'. It's more, 'I'm going to get up and do this every day, whether I'm feeling remotely inspired or have anything at all to say'.  There's a discipline to that and high art has come from it.  But it does feel a little divorced. That's why a lot of contemporary styles can have a sheen of irony, because there's not a ton of people really fervently standing behind what they do.  There's no Fugazis anymore." Amanda, for her part, says that "when I make music, I'm only interested in thematics. I think, "What do I want to present? I'm trying to make a certain statement. And that takes it out of emotionality and more into a cerebral place. 'Meaningful' becomes more of an adjective than 'soulful'. "

When music is only rarely about releasing inner emotional pressure ("I have very little angst!" says Amanda) and nor is it formed in reaction to its political/social environment ("we're pretty educated, we're middle class, we don’t have much to complain about"), then the model for the modern musician becomes the conceptual artist. Or even the critic. That's what strikes me about the new breed: they think like critics. They navigate the history of music using a kind of combinatorial logic (Goth + dub = LA Vampires/Zola Jesus). They frame projects with over-arching concepts or clearly designated reference points: Chains was "Pocahaunted does Tom Tom Club". Like certain critics, they're genremaniacs, constantly coining new terms for their sound, sometimes just for a single release: "tribal soul" was Pocahaunted's buzzphrase for 2008's Mirror Mics , while 2009's Passages was "dark raga".

^^^^^^^

As those Pocahaunted examples suggest, Amanda Brown herself is a supreme exponent of  "concept music". She often stresses that she's "not a musician" but an "audio artist". Or she'll talk about being a writer. That's what she studied at college. And her debut novel Drain You is set for 2012 publication on mainstream-as-they-come HarperCollins. 

Pocahaunted was at once primal and conceptual. "We were trying to be raw," Amanda says of the group's beginnings, when it was just her and Bethany Cosentino (now of Best Coast). "The Earth's period is how we described it.  The planet's menstrual cycles! We weren't even trying to make a specific kind of music, like 'let's make drone!' It was literally,  'what can we play? What instruments do we have? ' Bethany and I agreed that we didn't have any words to speak at the time, so we just used 'vocables'. That's our term for these lilting sounds we'd make with our mouths.  So our sound was us strumming through as many pedals as we could hook up and putting as much reverb and delay as we could on the voices. We took an old keyboard stand, attached mikes to each side, and sat facing each other. And we'd sing based on each other's facial expressions and the shape of our mouths."

The name's play on Pocahontas, the daughter of an Algonquian Indian chieftain, suited the group's tribal vibe. Amanda says her original dream was "twelve women doing vocables and having a choral effect. But it ended up just being a sisterhood between Bethany and me.  We did feel like a little tribe." Other inspirations came from the course on ritual and primitive religion that Cosentino took at Pasadena City Community College, which influenced albums like Peyote Road.  In true conceptualist fashion, that album's "Heroic Doses" came from reading about ayahuasca, not actually tripping on the potent hallucinogenic potion.

Pocahaunted's early recordings can be hard going, the gnashing and wailing recalling a riot grrl take on PiL's "Theme".  The group really started to find its stride when dub entered the picture on Island Diamonds, grounding the improvised vocalese in bass-heavy hypno-grooves.  That 2008 release was the last recording before Consentino left.  Pocahaunted continued for a while as a five-piece, a decision Brown now seems to regret. Then she launched LA Vampires as the vehicle for her deepening passion for dub. If Pocahaunted resembled the spirit, if not quite the sound of The Slits, then LA Vampires recalls what Ari did next:  the On U supergroup New Age Steppers.  Except that Amanda is the Adrian Sherwood figure and instead of a fluctuating collective, LA Vampires works through serial monogamy: successive one-off partnerships with kindred artists.

"Every day I wake up and ask myself  'How I can be more like Bjork?'," laughs Amanda. "'How can I be the most ecstatic, eclectic artist? Every one of Bjork's records is different and that's partly because she's always working with new people. LA Vampires is me trying to deconstruct the Solo Artist. I want to take the 'solo' out of it!" Amanda says she loves being "seen through the eyes of my fellow musicians" but wants to shed "the baggage of being committed to a band".

The first LA Vampires release wasn't a proper collaboration, however, but a split LP with NNF's Psychic Reality, a/k/a Leyna Noel.  After falling in love with dub--"the most charming musical experience of my life"--Amanda started working with a drum machine and samples. Because she "can't play any stringed instruments", she enlisted Britt and another musician in the NNF camp, Bobb Bruno, to supply basslines on some tracks.  Although she enthuses about dub's sensuality, describing its languid drum-and-bass riddims as "like playing a woman's body", the split LP's version of dub is gnarly with red-zone distortion.   "I can't do anything clinical.  I don't make any music with a computer. I just have a dumb, clanky Alesis drum machine."

The name LA Vampires is partly inspired by all the second-division hypnagogics "vampiring" off South California imagery (palm trees, etc) and also by the fact that, although she grew up near Malibu, "I've been to the beach about five times. When I do go, I look like a vampire, in jeans and boots!".  But the Gothic name suits the second of the three Vampires projects to date: her alliance with raven-haired ice queen Zola Jesus. Here Amanda plays Sly & Robbie to Zola's Grace Jones.  The triumph of this LP, which peaks with the stunning "Eulogy", is that it takes a genre whose every last sonic potential had seemed extracted and goes somewhere new with it.  Amanda's take on dub couldn't be further from dubstep or Basic Channel.  "I know--what shall we call it?," she giggles, adding "I'm trying so hard to get recognized in The Wire as dub!  It's like, how can I physically break through the barrier between the Avant-Rock and Dub sections?"

Next came a swerve: So Unreal, a collaboration with Matrix Metals's Sam Meringue. "I don't know how it comes across when I say this, but I am deeply invested in sex and sexiness.  So I told him, 'want these songs to be sexy, Sam!'. When he sent me the beats they were perfect but really bouncy. So I slowed them down. By the end it was where I wanted it to be-- beyond lo-fidelity, un-fidelity."  

So Unreal is tough to tag: its haze-glazed mid-tempo discofunk sometimes stirs up balmy Eighties memories, like Compass Point or the ZE-influenced Thomas Leer of 4 Movements.  With lyric-shards like "is it the champagne talking?" bubbling up on songs like "Berlin Baby", you can imagine it as a "slow jams" album for couples looking to get in the mood. "Sade is a huge reference point," says Amanda. "I don't have 1/25th of her voice but the way she is able to impart a very specific sensuality is a big influence. I still think I have my own personal 'Sweetest Taboo' in me!"

Future LA Vampires projects include another Zola Jesus platter, records with Cliva Tanaka and with Maria Minerva (an Estonian "songstress" who recently debuted on NNF with the marvelously woozy Tallinn At Dawn) plus possible alliances with The Deeep and Ital. "Even something as slight as buying a new record can change my course. There's a lot of wind ruffling. I'm flimsy that way.  Impressionable. I like to change so that things stay... zesty!"

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Unlikely as it may seem given the label's roots in no-fi noise 'n' drone, "lush" and "groovy" seem to be NNF's watchwords for 2011.  Hence 100 % SILK, the dance-oriented side-label that Amanda has launched. Along with its evocation of luxury, "silk" echoes Chicago house pioneer Steve "Silk" Hurley, while the imprint's generic-look sleeves hark back to disco's luxe aesthetics. "I'm a huge fan of dance music but I'm very specific: 70s dance and 90s dance," says Amanda. Explaining that she doesn't like Eighties robotic-ness or Noughties  glitchy-ness, she enthuses about trip hop and "downtempo groove. Stuff people think of as Muzak nowadays. Portishead!"  Indeed NNF has its very own Beth Gibbons in the form of Weyes Blood's Natalie Mering, whose voice, gushes Amanda, "is  just stellar."

The idea for 100% Silk was triggered when Daniel Martin-McCormick presented Amanda with a tape of disco jams in early 2010.  There's a dance element to his other groups: the postpunky Mi Ami play "body music" while Sex Worker sometimes recalls the defective disco made late in their career by Throbbing Gristle.  But in parallel with these outlets, McCormick has been trying his hand at full-on club tracks for five years now, "cutting and pasting homemade drum sounds, samples and other shit into something like techno."

Silk 001 is McCormick's debut EP as Ital.  The project name nods to Italodisco and demonstrates how large swathes of dance history--Chicago radio deejay sets from the mid-Eighties,  Baldelli's Cosmic mixes, Detroit and Balearic obscurities, all of which are readily available on the  internet-- have joined the archival reservoir siphoned by the Post-Everything Generation.  Sun Araw's Cameron Stallones, for instance, regularly spins acid house, "sunrise mixes" and "3 AM eternities" as part of the East LA deejay collective Where's Yr Child.

Ital is pretty banging, beats-wise, but the three other 100% Silk EPs to date are stronger on texture, melody and atmosphere: this is a skewed, "outside" take on dance, rather than the functionalist real-deal.  A collaboration between members of Rene Hell, Driphouse and Nimby, Cuticle offer hypnagogic house; Maria Minerva's "Little Lonely" is delightfully quirky electro-bop;  The Deeep's "Muddy Track" clanks and warbles like a strange but gorgeous alliance between Loefah and Clannad.

The Deeep are a prime example of how NNF is diversifying way beyond its original domain and taking on music with high production values.  "They're not lo-fi , which is interesting," says Britt. "It's about this cleaner, more beat-based thing, with insane vocals over it." Isla Craig's voice "just hurts you," says Amanda. "If she went in a different direction she could be Natalie Merchant--coffee house music."

Alongside Craig, The Deeep comprise beat-maker/atmosphere-weaver Wolfgang Nessel and recent recruit Victoria Cheong, an installation artist who's steering the group's evolution into a multimedia performance unit. Along with Nessel's love of moody dubstep such as Dbridge and Shackleton, the other vibe dripping off Life Light, the group's  debut for NNF, is Goth-Lite. That's my affectionate nickname for the 4AD of Cocteau Twins and Les Voix Mystere de Bulgare.  When Craig talks of being "really interested in early vocal music, church music and world music", it's clear she's the long-lost daughter of Dead Can Dance's Lisa Gerrard.  The analogue-bubble-bath synth-burbles and bobbing, suspended feel of tracks like "Meadow Dusk", "The Dream" and "The Ballad of the Abyssal Plain" conjure up mermaid vibes, recalling the sub-aqua utopias of A.R. Kane and Hugo Largo.  According to Nessel, the extra "e" in the name comes from "working our way through the Attenborough Blue Planet series. 'The Deep' episode blows minds."

Like Amanda, The Deeep love trip hop and Sade.  Like Maria Minerva, they're proof not just of Mr and Mrs Brown's determination for NNF to keep moving stylistically, but also of Amanda's commitment to having a strong female presence on the roster. "Yesssss! I would love to have more.  I get very viciously angry if I check our release schedule and it looks like we're not going to have a woman for a while.  I'm like, 'what is this? Let's go out and find some women!'"