19th Century DIY versus 20th Century DIY: cylinder home recordings, pirate radio tapes + adverts

Luke Owen of Death Is Not The End just recently put out a really interesting release: Making Records: Home Recordings c. 1890​-​1920 -  a collection of DIY home recordings, transferred from blank and repurposed brown and black wax cylinders, dating back to the early years of widespread phonographic technology, from the late 1890s and first couple of decades of 20th Century. In the words of David Giovannoni, whose collection is the source of this material: "For the first time in human history we could take sonic selfies, audio snapshots with friends, and aural portraits of loved ones. Our phonographs captured the sounds of everyday life, both silly and serious: the baby’s squalling, Johnny’s naughty joke, Grandma’s favorite hymn as only she could sing it, our letters to loved ones in foreign lands...."

In honor of yet another fascinating Death Is Not The End release, here's my piece on an earlier archival triumph - Pirate Radio Adverts 1984-1993 Vol. 1  .... followed by my liner note for Pause for the Cause, aka Vol. 2 of the Pirate Radio Adverts compilation series....  followed by my interview with Luke about the project as previously Q-and-A'd at Blissblog.... followed by a bonus piece about my cherished pirate radio tapes originally done for The Wire.   

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 Save and Rave! How A Compilation of Pirate Radio Adverts Captures a Lost Britain

director's cut, The Guardian, Feb 16 2021

“Have you got that record that goes ah-woo-ooo-ooh-yeah-yeah?”  It’s a scene familiar to anyone who spent time in a hardcore rave record shop in the 1990s – a punter asking for a tune they’ve heard on pirate radio or at a rave but they don’t know the title, so they mimic the riff or sample-hook hoping that someone behind the counter can recognise it.  A relic of pre-Shazam life,  the ritual is preserved in an advert for Music Power Records aired on the pirate station Pulse FM in 1992. Nick Power, owner of the Harringay, North London shop, recalls that no matter how mangled the customer’s rendition, “nearly always, you’d be able to identify the exact record they were looking for.”

In the advert, Power himself plays the roles of both sales assistant and punter (pinching his nose to alter his voice). Now, almost 40 years later, the comic skit commercial has been resurrected on London Pirate Radio Adverts 1984-1993 Vol. 1, the first of a pair of compilations pulled together by audio archivist Luke Owen. 

Released via his label Death Is Not The End, Vol. 1 is available digitally at a name-your-price rate and for £7.50 as a limited-edition cassette tape – a cute echo of the format on which pirate listeners captured transmissions of hardcore and jungle.  Back then,  most fans pressed ‘pause’ when the ad break started, which means that surviving documents of the form are relatively scarce. But what once seemed ephemeral and irritating have subsequently acquired period charm and – for some - collectability.

Owen started Death Is Not The End in 2014 as a label and NTS radio show that trawled much further back in the 20^th Century to scoop up early gospel and obscure blues. But early last year, he put out Bristol Pirates, tapping his own teenage memories of that city’s 1990s radioscape. The adverts loomed in his nostalgic reveries with particular vividness: “they were infectious and endearingly DIY…  some of them memorable to the point of fever loops. I can still remember one or two word for word”.  Owen sees “pirate radio broadcasts” in general as  “archival folk music” that fits perfectly logically alongside the field recordings and Jamaican doowop he’d earlier reissued. “They are raw, impromptu and communal musical experiences.” 

Pirate MCs and DJs often described an upcoming ad break as “a pause for the cause” – an annoying but necessary interruption, because the revenue funded the station’s operation. But the ads were useful to listeners, alerting them to raves and club nights. Promoters likewise depended on the pirates as the primary means of reaching their market, along with flyers left in record shops. 

Listening today, the ads offer fascinating snapshots of a living culture, at once entertaining and historically valuable as deposits of sociocultural data. Most of them are for raves and clubs, record stores or record releases. But some are for businesses unrelated to music: Vol. 1 features ads for a Croydon shop fittings company called Trade Equip and for Right Fit, a Dalston women’s wear store. If the uproarious tones of the commercials for imminent raves convey the hustling energy of rave as a micro-economy,  these more mundane non-music ads show how the scene was embedded in the larger economy. There’s poignancy too: from Fidel’s Menswear to the music equipment store Brixton Exchange to Music Power Records itself, these businesses have mostly shuttered or moved premises owing to changing demographics and rising rents.  So a slice of local urban history is captured here too.

Author of London’s Pirate Pioneers, Stephen Hebditch says that pirate radio – once a middle-class hobby – had by the late Eighties become “urban enterprise for the people most excluded from the legitimate media system… London reggae labels in particular put a lot of money into the pirates. Then when acid house came along promoters were splashing out a fortune on the stations linked to the rave scene”. Some of this revenue covered the costs of replacing radio equipment seized by the authorities. But larger pirate operations could “make back the cost of losing a transmitter in just a few hours of broadcasting”. 

Although demonized by the government and news media as gangsters of the airwaves,  the pirates were genuine community stations, playing music marginalized by mainstream broadcasters. The pirates represented minority populations – most obviously Black British, but other ethnicities too,  like Greek-Cypriot Londoners.  That’s Nick Power’s background, so he was tickled to hear a Greek-language ad for a Willesden Green beauty salon on London Pirate Radio Adverts Vol. 1.   On Vol.2,  out in early February, a similar one for a Harrow Road kebab house sits alongside ads for the Peckham jungle club Innersense at the Lazerdrome and for Chillin’ FM’s ravers dating service.

Death Is Not The End’s  compilations could be seen as a haunted audio cartography of a disappearing London. But that sounds a bit ghostly and elegiac: more crucially, these pirate adverts are joyous mementos of enterprising fun, young people grabbing good times at the outer edge of the law.

Sleevenote for Pause for the Cause: London Rave Adverts 1991​​​-​​​1996, Vol. 2

2022

Back in the early ‘90s, whenever the pirate radio MC announced “a pause for the cause”, I usually pressed pause on my cassette recorder. That’s something I would regret years later, when ad breaks had become cherished mementos of the hardcore rave era. Luckily, back in the day I often left the tape running while I went off to do something else. So a fair number of ad breaks got captured accidentally for my later delectation. Not nearly enough, though. So in recent years I started combing through the immense number of pirate radio sets archived on the internet. Sometimes the tracklists would note “ad break” or “ads”, helping to narrow the search. But often I’d just stumble on a bunch in the middle of a pirate show preserved on YouTube or an oldskool blog. A few of my original unintended “saves” and latterday “finds” are included in this wonderful collection by audio archaeologist Luke Owen. It’s the latest in his series of compilations of UK pirate radio advertisements, with this volume focusing on the audio equivalent of the rave flyer: MCs breathlessly hyping a club night or upcoming rave, listing the lineup of deejays and MCs, boasting about hi-tech attractions like lasers and projections, mentioning prices and nearest landmarks to the venue, and occasionally promising “clean toilets” and “tight but polite security” (“sensible security” is another variation). Some of these ads are etched into my brain as lividly as the classic hardcore and jungle tunes of that time. (Most rave ads incorporate snippets of current music, of course – big anthems and obscure “mystery tracks” alike). Names of deejays ring out like mythological figures: who were Shaggy & Breeze, Kieran the Herbalist, Tinrib, Food Junkie? Putting on my serious hat for a moment, I think these ads are valuable deposits of sociocultural data, capturing the hustling energy of an underground micro-economy in which promoters, deejays and MCs competed for a larger slice of the dancing audience. But mostly, they are hard hits of pure nostalgic pleasure, amusing and thrilling through their blend of period charm, endearing amateurism, and contagiously manic excitement about rave music’s forward-surge into an unknown future. The best of these ads give me a memory-rush to rival the top tunes and MC routines of the era.

— Simon Reynolds, author of Energy Flash: A Journey Through Rave Music and Dance Culture. 

Chat with audio archivist Luke Owen about the Pirate Radio Adverts project:

 How did you get interested in pirate radio in general and in pirate radio adverts in particular?

I began tuning in to pirate radio from my early teens in Bristol in the late 90s - there was a lot of action on the dial back then and I was sucked in. It was a portal into the drum and bass/Full Cycle stuff happening in the city when I was too young for the clubs, and it also nurtured my love of reggae, dub and Bollywood soundtracks at a relatively young age. The ads were often infectious and endearingly DIY, and some were memorable to the point of fever loops, I can still remember one or two word for word. 

I came upon the Pirate Radio Archive website a couple of years back, and there I found a trove of recordings from across the 80s and 90s through which I could transport myself back in time to some of those broadcasts I had been brought up on. I had been running Death Is Not The End since 2014 as a record label and NTS radio show focused mostly on "deep digs" into early gospel/blues/folk, field recordings and various archival finds. Coming across these recordings I was immediately stuck by the desire to do something with them, and put together a mixtape for the Blowing Up The Workshop mixblog and subsequently released it on DINTE as a cassette. It was a bit of a left-turn for the label perhaps, but being both archival and field recordings I thought it fit. I'm interested in "folk music" having a broader contemporary remit, and what it can mean in context. To me, recordings like these pirate radio broadcasts can represent archival folk music of sorts - they are raw, impromptu and communal musical experiences. 

For me, the appeal of them is multi-leveled – there’s nostalgia, there’s period charm, there’s the amateur nature of them, some of the comedy ones are genuinely funny…   But I also think they provide a valuable and historically important archive of subculture and British ‘lifeworlds’, especially minority populations (e.g. you have the Greek salon ad on Vol 1 ).

Yes, a lot are hilarious and some to the point of being genuinely a bit unhinged in places... A big part of the uniqueness of pirate radio is in the ads I think - it reflects the alternative culture through the lens of local business and events in a way that often contrasts with the staleness of "commercial" radio as much as the music itself. The whole thing often just seems to thrive on amping up the madness a bit, because they can. The London Pirate Radio Adverts collection was also intriguing from a local history perspective. I've always been interested in the changing landscape of areas, the previous lives of buildings, music venues, long gone record shops etc. By chance a lot of the adverts I collected for this happen to be for clubs and bars in places in South East London and East London that I've come to know quite well since moving here in the mid-noughties so that's another facet of it for me. Also, Immigrant communities making use of pirate radio as a means to supply an essential community service is an inherent element to pirate radio as a whole I think.

I like also the range. You have the slick-aspiring ads (with a tiny bit of Smashy + Nicey about the patter,  quite common with pirate deejays before ’92 when it got a lot more ruffneck and hooligan in vibe -  or they’ll hire that voiceover guy that also appeared in cinema adverts, the one with the incredibly deep voice,  he pops up a few times on your tapes). And then the much more amateurish efforts.  

Redd Pepper? I'm never quite sure whether it's him or an imitator... He sure must have gotten a lot of work around this time regardless. There's another guy who seems to have been the voiceover guy for a large portion of reggae & dancehall/soundclash events in the past couple decades (this is him @ 5.40 on Side A) and is still going strong. I'm going to do my best to track him down, I think I might have a friend of a friend who hired him for an ad once.

I think there's sometimes a conscious effort to get someone with a posh accent (or affecting one) for some of the dances that are billing themselves as classy & exclusive affairs. Then you've got some hilariously oddball voices, and a really bad Scouse impression that I have no idea what it's trying to achieve! I think pirate radio in general is prone to jokes and reference points that only the small group of listeners (or more likely mates of the station and the DJs) are "in" on, and this can bleed through to the ads as much as the chatter.

They often seem to like putting FX on the voice.

Yes, the use of delay on pirate radio station voiceover and adverts seems to be a point of reference that's bled in from sound system culture. I think it also helps the adverts "pop" and the feedback has the handy effect of papering over cracks where they may often sound too muddy and amateurish otherwise. I've also added tape delay here and there to aid with the transitions from one track to the next - the idea was initially for this to have the flow of a mixtape as much as possible.

Most of the ads on pirates were for raves, clubs, records shops, occasionally a compilation or a 12 inch release … But  it’s interesting that quite a few of them are for non-music-related businesses -  there’s one I came across for a bakers, you’ll get ones for hairdressers or a restaurant.  Or on Vol. 1 the shop fittings ad for Trade Equip  and the one for Fidel’s Menswear.

In a way I find the non-music related ads as some of the most intriguing and charming. It shows that the stations were often genuinely part of a thriving localised economy, and not just for soundheads. It seems a bit mad to think of a small high-street business advertising on the radio these days, and I suppose with the advent of social media marketing we're probably seeing the last of small businesses in print advertising to a large degree - it's just not attractive as you don't get to monitor the traffic it's generating and target your audience down to the minutiae, but it leaves a document of that business that can be preserved from a local history perspective (whereas when a business folds their online presence will likely disappear with it).

Even on the music history level alone, though, they are  valuable – there’s a sort of established history of rave where certain legendary clubs get mentioned  over and over (Rage, Labrynth, Innersense) and the same applies to the raves, labels, record shops. But these ads capture just how many clubs, raves etc there were, in all different parts of London or UK… many that have been forgotten or only ran for a short while. And there are addresses, times, prices mentioned.

Yes, the provision of full addresses, and often bus routes and the general specifics for the clubs and venues always gives me a pang of nerdy excitement. The addition of local landmarks, "under this flyover", "next to Tescos" etc. gives me extra info with which I can go sleuthing on Streetview and look at the ghost of the club mentioned in the advert (and for extra nerdery I can swipe backward in time on street view to see it's former guises too).

The raver’s dateline courtesy Chillin FM advert is very interesting and surprising!

Yes I was surprised to come across so many ravers datelines! I wonder if this is something you had come across before? Hooking up and meeting potential partners never struck me as a priority to pilled-up ravers but I must be mistaken... It was relatively before my time, and I suppose it's easy to be swayed by the dominant narrative of early rave being a drug-fuelled oasis away from meat-market bars & clubs, but there was clearly a market for it! I can't help being reminded of Father Ted's priest chatback line whenever I hear it, also.

I think you mentioned in that Crack interview how most people paused the tape when the ads came on…   so there’s a limited number of ad breaks that have survived intact.

Yeah I guess it makes sense that the music is what the majority of the listeners are there for, and the ads can do one - or indeed be edited out later. The sources I had were pretty much all online, so I suppose you could say that a portion of those who have ripped/digitized their tapes didn't stop their recordings when the ads came on, and rather they have cropped them out in the process. But in general it's the same principle as to when you would record a TV show on VHS - a waste of valuable magnetic tape space. 

What number did you accumulate before you started winnowing them down?

Maybe 100 total? It's been a bit of a blur to be honest. At some point I think I was losing it a bit.

It’s good that you have ads that aren’t just rave / hardcore / jungle, but others kind of music that were big then – like mellow house and progressive house etc.

It's easy to imagine pirate radio as exclusively a place for jungle, hardcore, reggae and dancehall etc. but yes it's refreshing. I particularly am interested in the popularity of rare groove and how that fits into the mix. The Under 18s Disco advert strikes me for it's mix up of styles - 'ragga, house, rap & swing'.

What is your favorite ad out of all the ones on the two cassettes?  Or top 2 or 3.

I think probably the Videobox rental shop is up there, it's the faux dialogue that just makes me smile. The Rolls Royce & A Big House in 89 is just fantastic for the list of celebrities who have "been invited", and that you simply need to go into your local hairdresser for £1 tickets.

PIRATES OF THE AIRWAVES

The Wire, 2008

By Simon Reynolds

 Easily the most precious sonic artifacts in my possession are the tapes I made of London pirate radio shows in the early Nineties. Everything else is replaceable,  albeit in some cases at considerable effort and expense.  But these ardkore rave and early jungle tapes are almost certainly irrecoverable: given the large number of stations active then,  the sheer tonnage of 24 hours/Friday-Saturday-Sunday broadcasting, and the drug-messy  non-professionalism of the DJ-and-MC crews of those days, it's highly likely my recording is the only documentation extant of any given show.

In which case, if only I'd used higher quality cassettes!  Before I got wise, I'd tape over unwanted advance tapes from record labels: since the radio signal could often be poor, buying chrome blanks seemed a waste .  Plus, in those early days, I wasn't doing it out of some archival preservationist impulse.  Like a lot of ravers I was just taping to get hold of the music, something hard to do otherwise because deejays rarely  identified tunes. Later I'd discover that many were dubplates that wouldn't be in the shops for months anyway; in some cases, they were test pressing experiments that never got released at all.  I was taping simply to have the music to play through the week when the pirates mostly dropped off the airwaves, and in 1993, when I spent large chunks of the year in New York, I took the tapes with me to keep the rave flame burning during my exile.

These relics of UK rave's heyday are editions-of-one because they're mutilated by my spontaneous  editing decisions: switching between stations repeatedly when a pirate show's energy dimmed, or the DJ dropped  a run of tracks I'd taped several times already; cutting off arbitrarily when I couldn't stay awake any longer, or dwindling into lameness because I'd left the tape running and went off to do something else.  In the early days I often  pressed  'pause' when the commercial breaks came on, something I now regret because those that survived  are among my absolute favourite bits. With their   goofy, made-on-the-fly quality,  the ads for the big raves and the pirate station jingles contribute heavily to the dense layering of socio-cultural data and period vibes that make these tapes so valuable.

The crucial added element to these tapes,  something you don't get from the original vinyl 12 inches  played in isolation or even from the official DJ mix-tapes and mix-CDs of the era, is life.   In two senses:  the autobiographical imprint of my personal  early Nineties, someone hurled disoriented into the vortex of the UK rave scene and still figuring it out, but also the live-and-direct messiness of deejays mixing on the fly and using whatever new tunes were in the shops that week, of MCs  randomizing further with their gritty and witty patter.  The tapes are capsules of a living culture.  Something about the mode of transmission itself seems to intensify the music,  with radio's compression effect exaggerating hardcore's already imbalanced frequency spectrum of  treble-sparkly high end and sub-bass rumblizm. Pirate deejays, typically mid-level jocks or amateurs, also took more risks than big-name DJs crowd-pleasing at the mega-raves. Playing to a home-listening or car-driving audience, the DJs mixed with an edge-of-chaos looseness and squeezed  in some of the scene's odder output rather than just sticking to floor-filling anthems.

Oh, they're not all pure gold, these tapes. Many shows stayed stuck at "decent" or slumped outright into "tepid". But the ones that ignited…  ooh gosh!  The vital alchemical catalyst was invariably the MC. On some sessions, it's like a flash-of-the- spirit has possessed  the rapper,  as electrifying to the ears as a first-class Pentecostal preacher or  demagogue;  you sense the  MC and the decktician spurring each other to higher heights.  It tends to be the lesser knowns that thrill me most: not  the famous big-rave jungle  toasters like Moose or Five-O but forgotten figures like OC and Ryme Tyme, who forged unique styles that  melded  the commanding cadences and gruff rootsiness of U-Roy-style deejay talkover with the chirpy hyperkinesis of  nutty rave, or collided  barrow boy argy-bargy with  B-boy human beatboxing. Some of these tapes I know so well that the tracks are inseparable from the chants and the chatter entwined around the drops and melody-riffs; years later when I finally worked out what the mystery tunes were and bought them, they sounded flat without that extra layer of rhythmatized speech thickening the breakbeat broth. 

1992 to 1994, ardkore to darkcore to jungle, is the prime period for me. I seldom revisit the drum and bass years, when things got serious; things pick up again with the poptastic re-efflorescence of UK garage and 2step, when the number of London pirates resurged to its highest level. Grime is an odd one:  I've got masses of tapes, and there's masses more to be found archived on the web, but the emergence of the MC as a capital A artist strikes me as a mixed blessing. With one eye on their career prospects (an album deal) the MCs increasingly came in with pre-written verses, reams of carefully crafted verbiage dropped with little regard to how it fit the groove.  Pirate MCs always had an arsenal of signature catchphrases and mouth-music gimmicks, but with grime a vital element of ad-libbing improvisation got severely diminished.  So excepting some  2002 tapes from grime's protozoan dawn,  I've not got the same attachment or affection as I do for the classic rave sets.

Oddly, I've rarely found people who shared my obsession to anything like the same degree: a  handful of collector-traders, and a guy called DJ Wrongspeed, whose fantastic  Pirate Flava CD collaged the best bits from his now defunct Resonance FM series based around re-presenting pirate radio broadcasts. Often I've come across people who'll talk enthusiastically about recording  the pirates "back in the day," only to reveal they'd long since taped over the cassettes,  left them in the car to curdle in the heat, or just lost them. Aaaaargh!

But as a quick web search reveals, pirate tape fiends are out there lurking, and not just ones obsessed with the London-centric hardcore continuum:  there's online archives and merchants for the original pirate radio of the 1960s (stations anchored in international waters or occupying abandoned offshore military forts) and sites dedicated to the land-based pirates of the Seventies and Eighties and to the Eighties hip hop mix-shows broadcast by London's pre-rave pirates.  In terms of my particular addiction, you can find ardkore, jungle and UK garage sets archived at old skool sites, or offered for trade or sale; on various  rave, drum'n'bass and dubstep message boards you'll come across individuals sharing huge caches of  vintage transmissions.  The pirate penchant seems to be a minority taste within the larger niche market for DJ mix-tapes of the sort recorded through the sound board at the big commercial raves  and then sold commercially through specialist record stores. People have been selling or swapping dupes of these sets for a dozen years at least (nostalgia for 1990-92 set in as early as 1996!). Today, an original Top Buzz mix-tape circa 1992, say, might fetch sixty pounds on Ebay.  Strangely, from my point of view anyway, old skool fanatics generally prefer the slickly-mixed official releases to the vibe-rich but erratic pirate tapes; a lot of people just don't like MCs, it seems.  But if, like me, you dig the brink-of-bedlam atmosphere of the pirate set, or are just curious to cop an in-the-raw feel of what it was like in those crazed days, seek out these online deposits of delirium: 

http://www.hardscore.com/radiosets.htm

A sizeable cache of 1989-97 shows, mostly from the London area.

http://www.londonpirates.co.uk/TouchdownAudio.htm   http://www.londonpirates.co.uk/DonAudio.htm 

Sets from two of my favourite stations of the 1992-93 "golden age"

http://www.yorkshirejunkies.co.uk/music-pirate-radio-recordings.php

Massive archive of  broadcasts from Sheffield, Leeds,  Bradford, York, Huddersfield, Hull and other North of England stations, 1992 - 2006

http://www.tapesgalore.co.uk/prtapes.htm 

Huge selection of pirate tapes, albeit for sale rather than download.

RIP Fredric Jameson

 The grand old man of Marxisty critique made it to 90.

Here below: a review of  Jameson's magnum opus Postmodernism, or, the Cultural Logic of Late Capitalism that the Observer let me do when I was barely more than a baby.

Postmodernism is a thick, dense slab of a book. My favorite Jamesons are the slimmer efforts: A Singular Modernity: Essay on the Ontology of the Present and Fables of Aggression: Wyndham Lewis, the Modernist As Fascist (literally light reading compared to Postmodernism and benefiting from its monographic focus on a single figure).  Archaeologies of The Future: The Desire Called Utopia and Other Science Fictions really ought to be right up my street but despite a couple of attempts I always come to a halt halfway through. It is amazing how widely and deeply read Jameson was in s.f.  - not just its New Wave or respectably literary exponents, but swathes of the hard-science and early 20th Century pulp stuff too. Evidence of a misspent youth?

FREDRIC JAMESON

Postmodernism, or, the Cultural Logic of Late Capitalism
The Observer, 1991

by Simon Reynolds

With this book Fredric Jameson sets himself a daunting task. His aim is to define the postmodern Zeitgeist - arguably a contradiction in terms, since one defining characteristic of the "postmodern condition" is its lack of a sense of itself as 'zeitgeist' or 'era'. Jameson manfully seizes these and other contradictions with both hands: his project is to root a rootless culture in its economic context, to systematise a condition that is hostile to systems, and to historicise a phenomenon whose main effect is the waning of historical consciousness. But then, as a Marxist, Jameson retains an oldfashioned commitment to lucidity and overview. "Closure" (coming to conclusions, actually saying something) holds no special terror for him.

What Jameson has to say is of an analytical rather than judgemental nature. He doesn't take sides because he doesn't see postmodernism as an option, a fad or genre to affirm or repudiate. Rather, it's the unavoidable condition of late Twentieth Century existence, the cultural air that we breathe. In Marxist terms, postmodernism is the "superstructure" generated by the economic base of "late capitalism," (multinational corporations, mass media, information technology). Modernism was the "emergent" culture of an age when modernisation was still incomplete, and there remained a backdrop of peasant simplicity and aristocratic decadence against which a cultural vanguard could dramatise itself, with its idea of the artist as prophet and the work of art as a monument to the future. Postmodernism arose when the modernisation process was complete, and nature was superceded by the media. The new no longer seems that new; a sort of nostalgia without anguish (inconceivable to modernism) becomes possible, as exemplified by the rapid turnover of period revivals in film, fashion and pop music.

For Jameson, postmodernism represents a seismic shift in our very concepts of space, time and self. Modernism was the expression of the bourgeois subject (the grand auteur, the angst-ridden individual). Postmodernism creates a new kind of decentered subject, "a mere switching center for all the networks of influence" (Baudrillard). The media's "endless barrage of immediacy" destroys perspective, invades our consciousness and erodes the individual's ability to formulate a point of view. In art, modernism's themes of authenticity and meaning give way to pastiche and a fascination for the surface image; emotional affect is superceded by freefloating euphoria and sublime vacancy. Van Gogh is replaced by Warhol.

Jameson's provocative argument is that this new decentered subjectivity is a kind of schizophrenia. Unencumbered by past memory or future projects, the schizo inhabits a perpetual present that is intensified to an unbearable degree. The experience of space and of the vivid materiality of the world is enhanced at the expense of temporal consciousness. This heightened sense of here-and-now has been long the goal of the mystic or drug fiend, but for those who can't return to focused, productive consciousness (the schizophrenic and, increasingly, postmodern man), the experience is one of ego-shattering disorientation.

But this postmodern "hyperspace" is, argues Jameson, precisely the emergent terrain of late capitalism, with its fax machines, cable TV, satellite link-ups and data networks. To apprehend our place in this new totality of global capitalism, we need to evolve a new kind of consciousness, which he likens to that of the alien in The Man Who Fell To Earth, who can watch 50 TV channels at once, or SF writer William Gibson's cyberpunks, who inhabit a computer-generated "virtual reality". Despite his guarded enthusiasm about much of postmodernism's cultural output (video installations with their flow of images that resist being reduced to a single meaning, buildings like Los Angeles' Westin Bonaventure hotel), Jameson sheds Marxist tears for some of the casualties of postmodern theory. In particular, he mourns the postmodern rejection of "totalizing" theories, and of the notion of a "lost totality" (the alienation-free existence which Utopian politics seeks to recover). Advocates of postmodernism claim that these concepts lead ineluctably to totalitarianism (the Gulag, Pol Pot, the hubris of social engineering). But Jameson clings to the conviction that without totalizing concepts, the individual cannot understand his relationship to the system of late capitalism, and thus loses any political agency.

Jameson's solutions are suggestive if somewhat sketchy. He deftly turns the TV addict's practice of "channel-switching" into a metaphor for what he calls "transcoding". A sort of postmodern version of the dialectic, this involves pick-n-mixing world views and combining their partial glimpses of the Big Picture. Jameson also calls for a new science of "cognitive mapping", whose task is to plot the disorientating globalism of late capitalism (financial speculation in Tokyo or London can wreak havoc on peasant life in Paraguay), and coordinate local struggles against it. In other words, before you can do anything, you must first get your bearings. Postmodernism might be a calamity for oldstyle revolutionary politics, but Jameson concludes that the globalisation of capitalism will spawn a new international proletariat with forms of resistance we can scarcely imagine.

This "light at the end of the tunnel" is tentative and hard-won. Throughout Postmodernism, Or, The Cultural Logic Of Late Capitalism, Jameson painstakingly follows every lead and takes on every conceivable objection to his ideas. He really works for the few glimmers of hope that he allows himself. Oscillating between the intoxication of the latest postmodern theories and the sobriety of the Marxist tradition, Jameson confirms my belief that the most lucid and productive analyses of postmodernism have come from those who are hostile or at least deeply ambivalent about its implications.

Test Dept - The Unacceptable Face of Freedom - Bishop's Bridge Railway Depot - Melody Maker April 5 1986

 

Drake

People tell me that Drake has had a bad year. 

Here's me having a go from eight years ago.

DRAKE – RAP’S MVP

The Guardian, April 28  2016

by Simon Reynolds

If there’s a single word that describes Drake, probably it would be diffuse.  It’s a catch-all that captures the way his tracks seep out the radio like glistening vapour and conveys also the slippery drift of his voice back-and-forth between rapping and singing.  “Diffuse” fits Drake’s indistinct aura too: half-black and half-Jewish, he’s the all-pervading master of an American street art who’ll nonetheless always be an outsider on account of his Canadian nationality and middle class upbringing.  Drake’s vagueness carries through to his unfixed lyrics: endless celebrations of his own success and stature that are almost always creased with unease and ambivalence, plus his patent brand of not-quite-love songs that combine suppurating sensitivity and emotional evasiveness.

Take his inescapable megahit of 2015 “Hotline Bling”, whose woozy lilt and hang-dog sensuality walked such a fine line (like everything Drake’s done) between addictive and annoying.  What would you even call the emotion in this song? Drake pines for a former sexual arrangement that seems to have been at best undefined; he expresses mild distress that the girl appears to be flourishing in his absence, or at least going out partying a lot.  As pop romance goes, it’s not exactly “Reach Out (I’ll Be There)”. It’s not even “One In A Million” by Aaliyah, the Nineties R&B princess whose minimalist R&B was such an influence on Drake and his principal producer Noah “40” Shebib.

As determined as he is indeterminate, Drake has diffused himself all across the rap ‘n’ R&B radioscape this past half-decade, maintaining ubiquity not just with the steady stream of his own hit singles but with innumerable “feat.” appearances in other people’s songs, ranging from superstars like Rihanna to rising MCs like ILoveMakonnen to the ghost of Aaliyah herself. Last year’s collaborations with Future - “Where Ya At” and “Jumpman” – have remained staples of US urban radio deep into 2016.

Drake’s success at spreading his sound and self far and wide owes much to his actor-ly adaptability and seeming desire to be everything to everybody. He’ll swagger baleful and paranoid on a moody, bare-bones track like “Energy”. He’ll quiet-storm it on moist ‘n’ misty ballads like “Marvin’s Room”. He’ll put out a boppy ditty not a million miles from Justin Bieber’s recent “tropical house” hits with his new single “One Dance”, which samples an old track by UK funky diva Kyla. 

But the diffusion of Drake also has something to do with the way he has defused hip hop, uncoupled it from the explosive content once at the core of the genre.  Raised primarily in an affluent Toronto suburb, a successful TV actor in his teens, Drake shrewdly avoids street realities like crime as song topics. (Whenever he’s got even close to this subject matter – referencing lawyers and the prison commissary on “Where Ya At,” claiming to have “Started From the Bottom” - it’s been jarring and unconvincing).  But nor is Drake a conscious rapper. As a mix-race Canadian, he probably feels it’s not his place to comment on American racial conflicts: Ferguson, Black Lives Matter, the sort of issues an MC like Kendrick Lamar can address and is driven to address.

Drake has plenty of company in rap when it comes to being resolutely apolitical. Still, even the most party-hard, commodity-fetishising gangsta rappers have still communicated some sense of the social backdrop that explains their feral drive for success and all its spoils. Jay-Z, DMX, Lil Wayne, 50 Cent, T.I., Future – always there’s been somewhere in the back of their music an idea of overcoming: the rap game was usually chosen as an alternative to destructive (to others and ultimately to yourself) outlaw ways of making money and making a name. That didn’t make the tyrannical postures and gruesome threats, the callous sexism and name-brands flaunting, any less ugly, or even justify it, exactly. But it at least provided a context. Gangsta rap wasn’t about The Struggle, but it had struggle in it. 

Drake’s innovation as a rapper is that the only adversity he’s ever really claimed to have faced is the adversity of fame itself. It is virtually his only subject. Even the not-really-love songs are part of this, since they stem from the fracturing of relationships that comes about when someone is constantly travelling and constantly tempted.  In “Doing It Wrong” Drake croons ruefully about how “we live in a generation of not being in love and not being together”. And apparently millennials do find the lyrics of Drake’s softer songs -  which have the pleading, needy tone ‘n’ texture of R&B ballads but are resolutely irresolute and emotionally non-committal - highly relatable.

Right from the start, with his 2009 breakthrough mix-tape So Far Gone, Drake was writing about the problems caused by celebrity.  Whether this was an act of imaginative anticipation, or because he been  pre-famed through playing disabled basketball star Jimmy Brooks in the popular teensoap Degrassi: The Next Generation, it’s hard to say. But on songs like “The Calm” Drake was already moaning about feeling over-stretched and cut-off:   “to keep everybody happy I think I would need a clone.... feeling so distant from everyone I’ve known....  all my first dates are interrupted by my fame”. 

Drake has repeated the same themes, the same mood (bi-polar oscillation between triumph and torment) across his subsequent albums Thank Me Later, Take Care, his masterwork Nothing Was the Same, and If You’re Reading This It’s Too Late. He will almost certainly return to those themes and that mood on his imminent Views From the 6.  Authenticity matters as much for Drake as for any rapper, and authenticity means writing about what you know. Fame is pretty much all Drake knows.

It’s a tribute to his powers of invention, his strange and grotesque genius, that Drake has so far managed to find so many compelling variations on such a restricted set of themes :  the dream that turns out not be not as dreamy as you’d expected;   feeling alone even in the midst of an entourage and a wild party; plaints, already fairly familiar in rap, about how money changes everything and creates mo’ problems than its absence. Haters and gold-diggers were long established in rap as inevitable accoutrements of fame about which you could whinge-boast (hip hop’s equivalent of the humble-brag).  But Drake went the next step and talked about the hollow-inside feeling that came with conquering the throne and acquiring all the trophies. As he croons in “All Me”, “Got everything, I got everything/ I cannot complain, I cannot” – but still, still, he complains: about feeing empty, feeling numb.  Picking up on pointers left by Kanye West on 808s & Heartbreak but pushing further ahead, Drake made having a spiritual void into rap’s new status symbol. Morose and maudlin became the mark of mega-stardom, not Maybach and Margiela.

From the Clipse to T.I., the trap was rap’s reigning metaphor during the first decade of the 21^st Century, a reference to the place where drugs are sold but also the idea of that life as a dead-end (along with the related idea of luring and enslaving the clientele, mostly members of the dealer’s own race, class, community). In Drake’s decade, the 2010’s, fame itself – the escape-route alternative to crime pursued by gangsta rappers – has become a trap of its own. The godfathers of gangsta, NWA talked about “reality rap”; Drake’s self-invented genre is unreality rap, or perhaps hyper-reality rap.  Both the mise-en-scene and the topics of his songs – penthouse suites, after-show parties , VIP rooms,  award shows, inter-celebrity dating, internet gossip, the proliferation of the public self as an image and a meme – are remote from the life-world most of us inhabit. We gawp at it from the outside.  Drake’s art is all about achieving access to this hyper-real world – a realm of front, rumour, bravado, optics, public relations – and then bemoaning how unreal it feels to live inside it.  As spun by 40 and Drake’s other producers like Boi-1da, the glittering insubstantiality of the music – which resembles Harold Budd, Aphex Twin, Radiohead circa Kid A as much as Timbaland, the Weeknd or DJ Mustard – is the perfect aural match for the mirrored maze of modern celebreality.  The airless sound evokes the sealed vacuum of loneliness-at-the-top.

Drake’s ascendance happened so instantly it felt effortless, achieved without struggle, almost to the point of seeming unearned.  In “Thank Me Now”, Drake rapped about how he “can relate to kids going straight to the league” - a reference to high-school players so talented they skip the stage of playing college basketball and go straight to the NBA. In the same song, Drake declares “damn, I swear sports and music are so synonymous.” 

Drake does love his sports analogies and allusions. “30 for 30 Freestyle,” from the Future collaboration What A Time To Be Alive, is named after a celebrated ESPN series of sports documentaries.  Drake even framed his feud with Philadelphia rapper Meek Mill using baseball and basketball references. He named “Back To Back,” the second of his counter-attack tracks, after the Toronto Blue Jays’s serial defeats of the Philadelphia Phillies in 1993, and namechecked the basketball consultant / power-broker William Wesley in the song’s second line.

The rise of Drake shows that rap has become a merit-based system that works just like sports. The old metrics of credibility and authority – based around where you came from, your experience, “the strength of street knowledge” as NWA put it, as well as around technique and chutzpah– no longer counted as much as sheer proficiency:  the skill with which an MC could manipulate the tropes of a genre that is codified almost to the point of having rules.  Like sports, rap has become a self-perpetuating and enclosed system in which star players and rival teams compete for the pole position and for superior stats. We follow rap like we follow sports: as excited onlookers thrilling vicariously to the clashes, the victories, the glory.  It’s got nothing to do with real life.