Adamski

The Observer, September  231990

by Simon Reynolds

Chaos is a word with special resonance for Adam Tinley, better known as Adamski. He even named his canine companion Dis after Discordia, the goddess of chaos.

"Music and madness" entered Adam's life when, as a precocious nine-year-old, he was freaked out by the spectacle of the Sex Pistols playing 'Pretty Vacant' on Top Of The Pops. By the time he was 11, he had his own "kiddy punk band", the Stupid Babies.

Throughout the ’80s, Adam nurtured an admiration for the former Sex Pistols' manager Malcolm McLaren, with his scams and subterfuges, and his slogan "cash from chaos". By 1986, Adam had formed Diskord Datkord, a Dadaist pop group, whose live performances frequently ended with the band performing entirely naked.

"Johnny Slut was ultra-camp and manic, a cross between Cilla Black and Robocop," recalls Adam. "My brother's role was sampling bits of what we were singing and hurling it back at us. The rest of the music was on tape. Our show was an extravaganza of visual and aural chaos. Most of our gigs culminated with the promoter pulling the plug, and us trashing the venue as a reprisal."

Chaos continues to be the guiding principle behind Adam's bewildering career trajectory. Last year, Adam was in demand on the rave scene as a live performer of acid house, which is usually a studio-based genre, and quickly garnered the tag of "keyboard wizard", a term which Adam himself finds nauseating.

But after the chart success of his instrumental single 'N-R-G' and the album Live and Direct, Adam confounded his image as a "Nineties Rick Wakeman", by releasing 'Killer'. A brilliant slice of futuristic blues, 'Killer' occupied the Number One spot for a month, thanks in no small measure to the harrowing, deep soul vocals of Adam's friend and collaborator Seal.

Now Adamski has confounded expectations again, by following the "heavy" statement of 'Killer', with the whimsical, deliberately throwaway 'The Space Jungle', a house track over which Adam sings Elvis Presley's 'All Shook Up' in a reedy tenor, and which is currently in the Top 10. 'The Space Jungle' is further evidence of Adam's desire to confuse. "I don't use formulas, and I do change every time I come up with a record," says Adam. "There's no method or masterplan."

But there is one element of continuity in Adam's career: his technophile attitude. He's constantly exhilarated by "all the great new machines for making music the Japanese come up with", while his videos are littered with sci-fi imagery.

The video for 'Killer' presented Adam as a Nineties alchemist. "When I was messing about with all the test tubes and buttons it was meant to look like I'd somehow made Seal's head." Like Betty Boo and S'Express, Adam takes a camp delight in off-beam ideas from previous eras of what the future would be like. The video for 'The Space Jungle' imagines an Elvis look-alike contest in outer space.

Adam also identifies with Saint-Exupery's hero the Little Prince and his castaway existence on a tiny asteroid. Adam's fragile, little-boy-lost demeanour (reminiscent of early Gary Numan), is probably the reason why he's the first teenybopper pin-up to emerge from the rave scene.

Not that Adam's exactly happy about this state of affairs.

"When I used to play raves, I never appeared onstage with lights, I was more like a DJ. When the album came out, it didn't even have my picture on it." But now certain, seminal acid-house producers like Frankie Bones have singled out Adamski as an opportunist, someone who used the rave scene as a stepping stone. Adam is adamant that the accusation is unfair.

"I started playing on the scene simply because I was going to raves a lot. I wanted to contribute something. It's true that I've always wanted to be a pop star, but I also just chanced to get into the scene, like a lot of others. A lot of pop stars have emerged from it."