the republic of rave (30 years on)

an article for the Italian newspaper La Repubblica on 30 years of rave

"Once Upon a Time in the Rave"
Robinson magazine, part of La Repubblica
02 Ottobre 2018

by Simon Reynolds

Thirty years ago, the U.K. was convulsed by the birth of arguably the last real youth movement. Rave was a proper subculture, with rituals and its own clothing style as well as music. Between the winter of 1987 and the summer of 1989, a new template for youth leisure emerged that would ultimately spread across the world: massive parties in which hordes of young people, clad in brightly colored clothes, danced all-night-long to electronic rhythms, united not just in the trance caused by the hypnotic beats but through a blissful communion generated by the drug MDMA. As rave proliferated, DJs were idolized, but the true star remained the dancing crowd itself. Raves were fiestas of anonymous collectivity, where individual self-consciousness dissolved in a tribal vibe.

The story of rave actually begins outside the U.K., when a coterie of London deejays traveled to Ibiza in 1987 and there experienced the synergy between MDMA (also known as Ecstasy, or E) and house music (a post-disco style spawned in Chicago’s gay clubs). Attempting to bring back the summery “Balearic” vibe to wintry London, the deejays Danny Rampling and Paul Oakenfold launched the clubs Shoom and Spectrum. Their atmosphere of relaxed intimacy broke with the preexisting clubland ethos of cool and posing.

Meanwhile, in the Northern city of Manchester, a similar energy coalesced at the Hacienda, a cavernous and somewhat desolate club started earlier in the Eighties by Factory Records. House’s music brisk rhythms plugged into a regional taste for uptempo black music, reactivating the fevered spirit of Northern Soul (a Seventies subculture based around cult-worshipped deejays, imported black American dance singles, and amphetamines). The “Madchester” scene spawned some of the first UK artists to take the imported sounds of Chicago house and Detroit techno and apply a unique British spin to them, such as A Guy Called Gerald and 808 State. There were also Manchester indie-rock groups who assimilated the new feeling, like Happy Mondays, who built a local following not just through their music but by selling pills of E direct to the audience. Their onstage frontline included a character known as Bez whose sole function was to swallow as much E as he could and do a bizarre twitchy dance. A holy fool of Ecstatic excess, Bez modelled a new dance culture archetype: the raver, whose uncool delirium superseded the club scene’s premium on elegance and composure.

“Rave” was actually an old word, dating back to the Sixties, when psychedelic bands like Pink Floyd threw All Night Raves.  The term was reactivated in 1988 as the logic of the new culture demanded ever larger events: the more people in attendance, the more that the MDMA-induced feeling of unity was amplified. In the autumn of  1988, promoters began to throw events in warehouses and abandoned factories in run-down inner-city zones like London’s East End, or the industrial areas of Northern cities like Bolton or Sheffield.  That logic of escalation then led in the summer of 1989 to even huger raves in the English countryside. Promoters took over farms (sometimes with the owner’s permission, but never notifying the authorities or following appropriate safety regulations) or they illegally occupied abandoned airfields. Long before mobile phones were widely available, rave organisers developed sophisticated methods of directing ravers to the secret locations, using phone messaging systems and “meet points” where cars of revelers drew up to receive further instructions.  The strategy was to assemble a large number of people at a location before the police found out, at which point they would be forced to accept the de facto rave for fear of causing a riot if they attempted to shut it down.

The huge convoys of cars that arrived on the M25 motorway that encircled London every weekend, the massive assemblies of bizarrely dressed youngsters shattering the quiet of the English countryside with futuristic electronic noise  - these disruptions could hardly fail to draw attention. And rave quickly became the most demonized British subculture since punk. Even without the drugs involved, you can see why both the political establishment and the general public might fear raves. Unruly gatherings of working class youths recalled the mass pickets during the Miner’s Strike of 1984-85. But rave stirred more inchoate fears. From the outside, raves did look like a pagan cult – kids flailing their limbs like voodoo worshippers. The word “rave” has connotations of madness, hysteria, or extreme forms of enthusiasm or fanaticism.  In the Sixties, “raver” had been a slang term for a sexually wild girl. Many of the newspaper scare stories about rave in 1988-89 concerned classic scenarios designed to alarm parents: tales of teenage girls having their tender minds blown on LSD, of orgies and creepy strangers preying on helpless young females.

Actually, if anything, MDMA instilled a sexless vibe.  Because MDMA’s effect encouraged tactile affection but suppressed sexual lust, the drug created an atmosphere in which women came into their own, free from the predations of the male gaze.  Rave clothing was baggy, its looseness ideal for dancing in hot sweaty environments, but also child-like, hiding the curves of sexual differentiation. When the word “love” appeared in house tracks, it wasn’t a reference to erotic coupling but a feeling of open-hearted trust towards the strangers with which you shared the dancefloor– a marvelous sensation of “collective intimacy”. That’s why, in a playful postmodern nod to the hippie Sixties, ravers talked about 1988 as the Second Summer of Love.   Later, in the early Nineties came a spate of rave tunes that sampled the melodies of children’s TV programmes. Rave as a culture involved a mass regression into innocence, a flight from adult responsibilities but also adult desires (remember, this was also the era of peak fear about AIDS).

Rarely directly political in its themes, rave’s collectivity offered an implicit rebuke to Margaret Thatcher’s worldview of competitive individualism, crystallized in her infamous statement that “there is no such thing as society” . Rave’s more fervent converts believed that the love drug Ecstasy could change the world. “They could settle wars with this…  imagine the world’s leaders on pills” is how The Streets’s Mike Skinner recalled the feeling at the time in his 2002 rave-flashback song “Weak Become Heroes”. Indie-rock converts to rave The Farm, from Liverpool, scored a 1990 hit with “All Together Now”, a song inspired by the 1914 Christmas truce between British and German troops.  And certainly in the early days of rave, the divisions between races, classes, and sexualities seemed to be dissolving in the woozy unity of the rave. Even the warring supporters of football teams fraternized in clubs and on the stadium terraces.

After the failure of police forces to thwart the big outdoor raves of 1989, Thatcher’s Conservative government passed the Entertainments (Increased Penalties) Act of 1990, legislation that threatened rave promoters with huge fines. For a while, the culture retreated back into the clubs. But then in 1991, the large-scale events resurged. Some were fully licensed and increasingly commercial, with spectacular lights and lazers and amusement-park side-shows. But there was also a new surge of illegal raves thrown by renegade outfits like Spiral Tribe, rough-and-ready parties without the amenities (like toilets or food) provided by the legal raves, but infused with a thrilling sense of adventure as you danced under the stars in remote areas of England.

As the music got harder and faster, matching the escalating drug consumption of the ravers, everything seemed to be hurtling towards some kind of catastrophic climax. It came with the May 1992 mega-rave at Castlemorton Common in the rural west of England. Urban ravers joined with hippie travelers, who for decades had traditionally migrated between summer festivals in their gaily painted buses and caravans and buses.  Forty thousand revelers attended Castlemorton during the rave’s six days of existence, during which it made the front covers of every newspaper in the country and led to questions in Parliament. Ultimately the Conservative government responded with the Criminal Justice and Public Order Act of 1994, which increased police powers to crush raves and harass travelers until their lifestyle became barely viable.

1992 may have been the peak of rave as a countercultural force, but the electronic dance culture only grew bigger as the Nineties unfolded. Musically it fragmented and mutated into a huge range of genres and micro-scenes. But its mainstream of house and trance-techno also became a well-organised and profitable leisure industry, with the rise of superclubs like Cream, Ministry of Sound and Gatecrasher: mini-corporations who raked in the money with merchandising, sponsorship deals, even club tours that took their legendary "vibe" around the county. Paralleling this professionalization was the emergence of a Premier League of super-deejays who travelled up and down the UK (and internationally too), earning thousands of pounds for each two-hour set and often playing several gigs per night at the weekend.

By the turn of the millennium, club culture had become a predictable and even controlling institution. It arguably still largely operates as a kind of social safety-valve, encouraging youth to live for the temporary utopia of the weekend rather than invest their idealism in a long-term collective project of political change.  Yet there are other legacies that still retain elements of the dissident potential of the original rave movement. The gay roots of electronic dance music have been reaffirmed by a new breed of queer and trans electronic artists like Arca, Elysia Crampton and Lotic. Then there’s the black British genre of grime, which emerged in the early 2000s from London’s illegal pirate radio culture (which earlier fostered the fiercest and strangest mutants of rave music, like jungle).

Demoting the status of the deejay, grime elevated the MC – hitherto a secondary figure in UK rave – and pushed his lyrics and vocal charisma to the fore. Initially apolitical and socially irresponsible in the gangsta rap style, grime’s political consciousness has matured and at the last UK election in June 2017 the genre threw its weight behind Jeremy Corbyn’s Labour Party. The support of leading grime MCs like Stormzy and Novelist appears to have actually encouraged inner-city youth not just to register to vote but actually to turn up at the polling stations, resulting in Labour electoral gains and an unexpectedly close result that denied Prime Minister Theresa May an outright victory. In that sense, rave could be said to still be resisting Conservatism. At the Labour Party conference this week, Corbyn took to the stage to the tune of The Farm’s “All Together Now” and in his speech laid out a vision of reborn socialism that would effectively cancel the Thatcherite consensus of the last 35 years.