LAMENESS ON THE HORIZON
(from 2001, Unfaves, off the old website A White Brit Rave Aesthete Thinks Aloud)
I was enjoying the Avalanches show at SOBs, NYC, late 2001: not the full band playing live, but the two DJs doing their mesh-it-up back-2-back across four (or was it six?) turntables thingy. Really enjoying it, actually, but somehow through the pleasure I could sense what I can only describe as "lameness on the horizon". The set was consistently surprising and clever, full of delightfully incongruous-yet-apt juxtapositions and montages, all executed with consummate turntablist skill. You couldn't help smiling when "Like A Rolling Stone" surfaced out of the midst of some banging house track, like nothing could be more natural.
But as I say, there was something vaguely disquieting at the back of it, a premonition of disappointment, ennui, sort of "is that all there is?" mixed with "how much longer can this kind of thing carry on being exciting/worthwhile/surprising." At the end of the day, everybody's got cool records, everybody's got interesting taste and provocative ideas about links and secret connections. (Well, not everybody, perhaps-- but most people I know, and most people reading this, I suspect). In a certain sense, everybody could do what The Avalanches do--maybe not with anything approaching their degree of flawless dexterity, but then again, seamlessness is over-rated, donchathink?.
I felt a similar split response to Gold Teeth Thief, DJ Rupture's highly-regarded three-turntable mix-CD, which mashes up a taste formation that's right on the money vis-a-vis my personal audio-erogenous zones (post-Timbaland R&B, street rap, dancehall) spiced up with some Ambush-style splatterbreaks and bhangra for nice non-obviousness. It's a great selection, and technically dazzling, but once again, doesn't quite transcend the hey-I've-got-some-wicked-tunes-wanna-hear-em? syndrome. (Coldcut's celebrated Journeys By DJ mix-CD of many seasons ago, always left me underwhelmed for similar reasons. i.e. the ultimate lameness of "eclectic" as concept/praise word).
Sort of on the same tip, and inducing a similar ambivalence, are all those Kid606-and-friends homage-through-defacement/dismemberment jobs on Missy Elliott, NWA etc: these are well-intended expressions of genuine enthusiasm for mainstream black pop, and because that music is often underestimated and patronised within IDM circles, there's a certain heretical-polemical edge to these releases. And yet in the end all they're really saying is we really REALLY like these Missy Elliott records. Plus there's a certain pathos to the tribute-cum-desecrations: if only we could be this cool, if only we could pull off the avant-garde yet massively popular/potent balancing act too.
Now wouldyabelieveit, in the interval between starting Unfaves early in the New Year and actually completing the bugger, an entire subculture, nay movement, has sprung up that gives my premonition of lameness-on-the-horizon all-too-solid form. I'm talking about the bootleg/"bastard pop"/mash-ups craze, of course.
Well, that was my initial knee-jerk reaction, and having checked out some of them, it's only been slightly tempered: reams of poor man's plunderphonia, cackhanded and so-very-far-from-alchemy (ie. the kind of transubstantiation which the Avalanches's actual album achieves), leavened by the occasional mass-cult chimera (The Normal + Missy Elliott = Girls On Top's "Warm Bitch") that sounds genuinely striking and even makes an interesting meta-pop critique by linking two apparently remote yet secretly compatible artists.
It's tempting to speculate wildly on the phenomenon. Mash-ups as the expression of subconscious ressentiment on the part of the peon-like punter, a desire to somehow cut down to size the tyrannical uber-pop that invades our consciousness, literally fucking with it by forcing pop stars into kinky congress (a preview of the inevitable D-I-Y movie-remixes to come: Cameron Diaz fisting Brad Pitt while he reams a donkey, etc). Mashing-up as a reversal of the monologic vertical structure of the music industry: the force-fed consumer answering back, with regurgitation. Or (a more positive punk interpretation, this) bootlegging as an attempt to participate in pop, which is otherwise delivered from on high, totally out of reach and inaccessible; the DIY impulse achieving that million-dollar sound the only way it can, theft.
Actually, the fad seems driven by little more than the age-old phenomenon of fandom: people who like music, all sorts of music, and the only way they can think to express that all-gates-open (a nice way of saying "uncritical"?) enthusiasm is through arranging it into different patterns, except now they have the technology to do it in a much more extreme way, and live in a time more inundated by pop past and present than ever. The mash-up = a more compressed form of the mix-tape-for-your-mate, in other words. Take Osymyso's "Intro Inspection"--a witty and expertly executed montage of hundreds of famous pop intros, from "The Message" to "Love Cats", Sinatra to Spice Girls. It is possibly the zenith of the mash-up phenomenon, if only because in 12 minutes it manages to cram in all the enjoyment and all the incipient-lameness-ahoy! that the Avalanches DJs mustered across a three hour set. It's impossible to listen to "Intro Inspection" without a fat grin creasing your face for most of its duration, and also impossible (for me at least) to not feel a certain shame tainting the glee. Cos that Cheshire grin is a smile of recognition ("oh, yeah that's X... isn't that Y... ah!...nice!"...) and as sensations-that-pop-music-can-induce go, it's all a bit cosy and self-congratulatory and selling yourself short.
Not wishing to resurrect some ancient notion of creativity ex nihilo, but underlying and unifying all the above, I sense a tendency towards entropy: indistinctness, inertia, ultimately indifference. Whether it's good (Since I Left You) or bad (most mash-ups), what we're witnessing is the kind of sonic grand bouffe only possible during a late era.
Could it be that the age of retro-mania/file-sharing/sampladelia/mash-ups--where time has effectively been abolished--enables us to use the abundance of the past to obscure the failings and lacks of the present?
Well, it's a thought...
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Called it, and TikTok was barely a twinkle in its creators's eyes then...
Deepfakes, prophesised too.
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And that Lameness would take human form and they would know him as Girl Talk.
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From my liner note to the Since I Left You reissue:
What followed in the immediate wake of Since I Left You was people shrinking from the challenge rather than rising to it. Paradoxically, there was a reversion to a much more simple-minded use of samples: the mash-up craze of the early 2000s, and then, a little later, the rise of DJ-producers like Girl Talk. Here the emphasis was on using well-known, instantly-identifiable songs, in very large chunks rather than embroidered skeins of micro-samples. Mash-ups and Girl Talk-style deejaying worked the punter’s pleasure-centers with the crass effectiveness of a one-liner crossed with an energy drink: a dopamine blast for the cheaply amused and easily amazed.
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Check out this positive take from about a year earlier on mash-ups by Jane Dark aka Joshua Clover for Village Voice, He calls it "byterock" and spies the phenom brewing within Napster well ahead of the trend breaking out more widely.
Clover harps on the word "versus" which often appears in the titles of these chimera-style hybirds, e.g. Eminem versus Fatboy Slim. "Versus" is the crux of this 1995 piece by me on remixing.